02_Elements/Icons/ArrowLeft Back to Insight
Insights > Media

Case Study: Measuring ‘Trust’ In the Financial Sector

0 minute read | March 2017

Whether you’re on the treadmill, sitting in traffic, or watching a commercial, music affects mood and biases on a non-conscious level. There’s no question that music is a powerful influence on the brain, a fact that a German financial institute recognized when collaborating with Nielsen Consumer Neuroscience to test whether one of its ad communicated the idea of ‘trust.”

Continue browsing similar insights

Our products can help you and your business

  • Consumer & Media View

    Access syndicated and custom consumer research that will help you shape successful brand, advertising and marketing…

  • NCSolutions

    Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.