Insights | 06-06-2016
TV Season 2015-2016 in Review: The Biggest Social TV Moments
With over 551 million Tweets sent about TV during the 2015-2016 season, social media continues to play a…
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Insights | 08-12-2015
Tops of 2015: TV and Social Media
From sports to telenovelas and everything in between, U.S. consumers had plenty of compelling content to watch…
Insights | 15-12-2014
Tops of 2014: Social TV
From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make…
Insights | 02-06-2014
This TV Season’s Biggest Moments on Twitter
This past TV season saw many programs launch beyond the screens we watched them on through social media. TV…
Insights | 17-12-2013
Tops of 2013: TV and Social Media
Over the last few years, premiere sports and special events have dominated Nielsen’s top telecasts list, and…
Insights | 21-02-2013
U.S. Moviegoers Can’t Get Enough Action
According to Nielsen NRG’s 2012 American Moviegoing report, 61 percent of U.S. moviegoers indicated that…
Insights | 04-03-2011
Celebrity Ads Among Most Memorable of 2011 Oscar Commercials; Listerine Tops List of Most Watched Ads
Nielsen analyzed the top ten ads for brand recall for 2011 Oscars. The recall score is then indexed against the…
Insights | 17-03-2010
Facebook, Google and Yahoo! are Top Sites While Watching Big TV Events
Americans are getting into the habit of going online while watching television, with 10% or more of viewers…
Insights | 07-04-2009
Media Is On Demand – But Content Is Still King
The Three Screen Trifecta: Mobile, Television & Internet Dave Thomas, President, Global Media Client…
Insights | 01-02-2009
Awards Shows Take Centerstage
Valentina Nucete, Nielsen Entertainment and Virginia Harvey, Nielsen Monitor-Plus SUMMARY: Despite waning…
