Insights | 08-12-2015
Tops of 2015: TV and Social Media
From sports to telenovelas and everything in between, U.S. consumers had plenty of compelling content to watch and Tweet…
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From sports to telenovelas and everything in between, U.S. consumers had plenty of compelling content to watch and Tweet…
From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make a go of it…
This past TV season saw many programs launch beyond the screens we watched them on through social media. TV moments…
Over the last few years, premiere sports and special events have dominated Nielsen’s top telecasts list, and the list…
According to Nielsen NRG’s 2012 American Moviegoing report, 61 percent of U.S. moviegoers indicated that…
Nielsen analyzed the top ten ads for brand recall for 2011 Oscars. The recall score is then indexed against the mean…
Americans are getting into the habit of going online while watching television, with 10% or more of viewers visiting…
The Three Screen Trifecta: Mobile, Television & Internet Dave Thomas, President, Global Media Client Services, The…
Valentina Nucete, Nielsen Entertainment and Virginia Harvey, Nielsen Monitor-Plus SUMMARY: Despite waning viewership…
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