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Could Social Networking Bolster the 30 Second Spot

John Burbank, Nielsen Online For years, it has been assumed that home internet usage would cannibalize live television viewing, but there’s something interesting happening between social networking and live television.  Could it be that what Pete Blackshaw termed...

Internet Oscar Buzz Favors Pitt, Winslet

According to Nielsen Online’s BuzzMetrics Service, Brad Pitt and Kate Winslet have garnered the most buzz so far compared with other nominees in the Best Actor and Best Actress categories with 47% and 46% of buzz volume, respectively.  Brad Pitt has more than double the amount of...

Awards Shows Take Centerstage

SUMMARY: Despite waning viewership numbers—and a male audience that has gone MIA—award shows remain popular with advertisers, and even more so with artists who can see music sales climb as much as 700% one week after the show airs. The Grammy Awards, Academy Awards, MTV Video Music Awards, Emmy...

Why We Watch (Or Don’t Watch) Award Shows

Movie buzz is up following the Golden Globes, SAG Awards and the nominations for the Academy Awards, but in recent years viewership for many award shows (including the Oscars) has actually been declining. Is it the host? The length of the broadcast? Or does it have something to do with the movies...
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