Insights | 21-10-2021
The not so hidden problem with big data sets
Big data sets don’t have rich details about actual people—from age, to income, to race and ethnicity—the way you do…
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Big data sets don’t have rich details about actual people—from age, to income, to race and ethnicity—the way you do…
The growth of the influencer market is incredibly complex, with influencers at every different level. The key to success…
Given the environment, it’s not surprising that many brands are exploring the prospect of bringing their marketing…
At TikTok’s recent The Stage event, Nielsen’s Steven Lindsay, Executive Director, Head of Digital Measurement Asia…
There’s no denying the allure of securing quick sales. But conversion-oriented marketing alone falls short in…
Nielsen’s EVP of Marketing Analytics Tina Wilson and American Family Insurance’s VP of Marketing Sherina Smith took…
The increasing appeal of podcasts to general audiences is exactly why brands and agencies need to be tracking engagement…
To create engaging experiences for customers while garnering positive business results, marketers must continue to adapt…
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