Insights | 12-01-2016
We’re Ruled by Our Emotions, and So Are the Ads We Watch
It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with…
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It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with…
By now, many of us have seen Toyota’s award-winning advertising featuring “Jan” the receptionist as their…
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate…
Native advertising has been increasing in popularity, but advertisers do not always know how to engage with this format….
How do you know if the creative you develop is truly resonating with consumers? Two winners of this year’s ARF David…
Dr. Robert Heath is a professor at the University of Bath and a pioneer in establishing the value of emotion in…
With all of the time and money you invest in your advertising, you want to be sure you are measuring its effectiveness…
Creating an ad is a complex process. But continual refinement throughout the life of an ad guarantees it lives up to its…
In today’s ever-more-digital environment, social media is an integral part of our lives. And now, new research connects…
Advertisers try to make their ads hit home with audiences as much as possible—but there’s room for improvement….
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