Insights | 12-10-2016
Make Every Single Dollar Invested In Marketing Count
Marketers in Vietnam spend over $1 billion annually, but it is estimated that up to 30% does not pay off. That’s $300…
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Marketers in Vietnam spend over $1 billion annually, but it is estimated that up to 30% does not pay off. That’s $300…
Let’s face it: broad TV audience coverage alone won’t work for you, your brand, your sales.
Companies spent 20 percent more on domestic TV ads for food, household chemicals and cosmetics last year than a year…
While new digital ad formats seem to get all the press, more traditional radio ads could give advertisers the returns…
The idea that consumers “engage” with brands is no doubt true for a small set of consumers and a small set of high…
In today’s evolving media landscape, television broadcasters are constantly searching for effective ways to promote…
It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better…
As social networks have picked up a greater share of digital ad dollars, a key differentiator they emphasize to brand…
Research from Nielsen Games shows there is a “prime time” for video game play in the U.S., just like…
Jon Gibs, Vice President, Media Analytics, The Nielsen Company Because of their simplicity, we in media research tend to…
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