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Understanding How Panels + Big Data Provide Better Audience Measurement
At a time when smartphones, digital devices and connectivity are aspects of everyday modern life, there’s no shortage of data for marketers to tap into for insight into consumer behavior. Not all data, however, are created equal, and it’s critical to understand that when it’s used for...
What Do You Know, What Do You Say: Audiences Rely on Traditional Influences in a Content Crazy World
From smartphones to tablets to smart TVs, access to this type of content has never been easier. But the luxury of choice also serves as a double-edged sword. With a world of info and entertainment at their fingertips, how do audiences decide what to consume?
Juggling Act: Audiences Have More Media at Their Disposal and Are Using Them Simultaneously
With the vast amount of time Americans spend using their devices throughout the day, it is inevitable that some of this usage is occurring simultaneously.
Stadium Seats Without the Heat: Audiences Watch Summer Sports in Places Besides Restaurants and Bars
To better understand the TV-viewing habits of sport fans when they’re away from the comfort of their couches, Nielsen conducted a summer survey among persons 18 and older that provides directional insights into key areas of interest for advertisers: location, co-viewing habits, attention and...
The Growing Reach of Radio Among U.S. Ethnic Audiences
In aggregate, the Hispanic and black radio audience totals 74.7 million people 12 and older, up 6.25% from 70.3 million just five years ago.
The Nielsen Comparable Metrics Report: Q1 2017
This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of consumption across TV, Radio, TV-connected devices, PCs, Smartphones and Tablets.
Nielsen and Panoply Media Introduce First Audience Targeted Podcast Marketplace
Nielsen today announced that premium podcasting company Panoply Media has selected the Nielsen Data Management Platform (DMP) - a core Nielsen Marketing Cloud application - to power in part its Megaphone Targeted Marketplace, which introduces audience targeting to podcasting for the first time.
Nielsen Music Mid-Year Report Reveals Total Audio Consumption in the U.S. is Up 8.9% in 2017
The Nielsen Music U.S. Mid-Year Report confirms that streaming is still on the rise, with weekly on-demand audio streams surpassing 7 billion for the first time ever, during the week ended March 9. On-demand audio streams have reached over 184 billion streams so far in 2017, a considerable 62.4%...
FOX Sports Subscribes to Nielsen National Out-of-Home Reporting Service
Nielsen today announced that FOX Sports is the latest media company to subscribe to its National Out-of-Home Reporting Service. The multi-year agreement provides the FOX Sports broadcast network, FS1, FS2 and FOX Deportes with program and commercial ratings for live through live + 7 days of...
The Nielsen Comparable Metrics Report: Q4 2016
This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of Q4 2016 consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.