Nielsen has enhanced cross-media ad measurement in Thailand, Indonesia, Philippines and Taiwan by transforming its Total Ad Ratings (TAR) methodology.
With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury has been promoted to Chief Commercial Officer, U.S. and Karthik Rao has been named Chief Operating Officer, Nielsen Global Media.
David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.
Nielsen announced the availability in the Philippines of Total Ad Ratings, a cross-platform advertising audience measurement solution. For the first time in the Philippines, marketers and media owners will be able to see both a combined and unduplicated view of their total advertising audience...