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Cross-Media Currency Becomes Reality with Nielsen ONE

Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...

Nielsen Builds Out Management Teams With Two Strategic Hires

David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.

Nielsen Launches Total Ad Ratings in the Philippines

Nielsen announced the availability in the Philippines of Total Ad Ratings, a cross-platform advertising audience measurement solution. For the first time in the Philippines, marketers and media owners will be able to see both a combined and unduplicated view of their total advertising audience...

Precision marketing set to surge in APAC

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.

PRESS ENQUIRIES

For press enquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact: SEANAPNielsenCommunications@nielsen.com

 

For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:

S.E. Asia, N. Asia, PacificDeanie Sultana

AustraliaJackie Helliker

New ZealandJackie Helliker

JapanSoichiro Nishimura

KoreaLim Ji Eun

IndonesiaMiladinne Lubis 

PhilippinesLiza Martija

MalaysiaDanny Leo

SingaporeStanley Nam

ThailandMatooros Maneeruttanaporn

VietnamVan Tran