Measure your audio audience wherever and however they’re listening
Connect with radio, podcast and streaming audiences through our comprehensive audio measurement solutions
Nielsen can help you discover a new depth of insights about local and national listening trends to connect with millions of consumers and drive advertising revenue.
Representative data
Account for every listener
Real people are at the foundation of everything we do. We utilize best-in-class audio audience measurement techniques to recruit and maintain representative participation from all segments of the population, including the hardest-to-reach demographics across 270+ U.S. metro markets.
Monetize audiences
Make data actionable
Understanding how to connect with consumers through audio is no easy feat. Which markets, which dayparts, which stations and what mix of dayparts and stations are common questions our data can help answer at a local and national level.
Cross-media campaign measurement
Plan with confidence
Hone in on the key performance indicators that illustrate how your audio campaigns reach audiences. Combined with our television and digital measurement capabilities, we’re able to show you how audio uniquely affects your overall campaign strategy.
Connect with millions of engaged listeners
Discover radio’s extensive reach
Nielsen is the reliable data partner you need to better understand reach, manage frequency and deliver ads to target audiences on AM/FM radio with more impressions. Our trusted data provides media buyers with confidence that marketing budgets are being allocated efficiently and that advertising messages are reaching the right consumers at the right time.
Plan, optimize & activate around podcasts
Understand the podcast market
Nielsen’s suite of podcasting solutions enable you to understand the specific behaviors of podcast listeners so you can reach the right consumers and drive ROI. Our podcast measurement solutions can help you power meaningful content search, discovery and recommendations to measurement of the impact of ad exposure on brand health metrics.
