Measure your audio audience wherever and however they’re listening
Nielsen connects you with radio in all measured markets, podcast and streaming audiences everywhere. It’s comprehensive audio intelligence, all in one system with one set of estimates.
Gain valuable insights from Nielsen
~ 4
hours
Average time per day Americans spend with audio
Nielsen, The Record: Q1 2026 U.S. audio listening trends; Edison Research Share of Ear, Q1 2026
80 %
of ad-supported audio time in the car goes to AM/FM radio
Edison Research Share of Ear®, Q2 2026
92%
of US adults are reached by radio.
Nielsen Comparable Metrics, 1H 2026 (Nielsen NPower, Nielsen Media Impact)
And… the biggest reach in media isn’t on a screen.
Radio reaches more adults 18+ every month than smartphones, TV or any other platform. Do you know who else is listening? 87% of the ‘digital-only’ generation.
Plan, optimize & activate around podcasts
Understand the podcast market
Nielsen goes beyond just usage metrics to show to show who podcast listeners are, how they listen and how they shop.
- Know your audience. Scarborough insights show how podcast listeners and viewers differ in lifestyle and spending, and what they do after an ad.
- Prove your ads work. Nielsen Podcast Ad Effectiveness measures lift across all major brand metrics, backed by thousands of campaigns.
The intelligence that makes audio easier to picture, plan and prove
We follow the listener everywhere,
not the device.
At home, at work and in the car, in every U.S. county.
Built to represent everyone.
Samples that reflect the real population, including the audiences hardest to reach.
All of audio, in one system.
Radio, podcasts and streaming, measured together so you can plan them together.
Big data shows what a radio was tuned to. Nielsen shows who was listening.
Methodology
See how we listen
Nielsen knows audio. See the methodology behind the most comprehensive audio intelligence on radio, podcasts and streaming audio. Discover how we deliver a clear and accurate view of local and national listening.
