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300m Euro invested in Sweden on websites in 2021 so far

Today, Nielsen Ad Intel launches in Sweden to provide the industry with a better view of digital ad activity through sites and devices. The added breadth of media spend gives new visibility into some of Sweden’s largest ad investments.

Cross-Media Currency Becomes Reality with Nielsen ONE

Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...

Nielsen Builds Out Management Teams With Two Strategic Hires

David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.