Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car rentals, hotels, destinations and planned vacations so you can stay ahead. Regional Datasets available with Top 10 Designated Market Areas (DMAs).

Discover local consumers’ unique behaviors with the Nielsen’s Scarborough Industry Home Improvement Report. Gain household insights on past/planned projects, appliances and electronics purchases. Understand spending and preferences to uncover new strategic opportunities and develop stronger marketing approaches for your business.Regional Datasets available with Top 10 Designated Market Areas (DMAs).

Enhance your business strategy with Nielsen’s Scarborough Industry Environmental Report. Gain actionable insights into unique U.S. consumer behaviors, including eco-conscious and eco-friendly activities. Connect with local consumers and boost your marketing by understanding their lifestyles and charitable habits. Regional Datasets available with Top 10 Designated Market Areas (DMAs).

Drive your automotive strategy forward with Nielsen’s Scarborough Industry Automotive Report. Get deep, actionable insights into American consumer behavior, including anticipated new/vehicle spending and key dealership selection factors. Understand consumers at a local level to optimize your marketing and sales. Regional Datasets available with Top 10 Designated Market Areas (DMAs).