Overview
Advertising intelligence to help you stay ahead of the competition
In today’s complex and crowded media landscape, consumers have access to more content across more platforms than ever before. To stay ahead, businesses need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. But how can you possibly monitor rival brand advertising activity across platforms without turning a 40-hour workweek into a 60-hour workweek?
We’re here to help. Nielsen Ad Intel are the most comprehensive source of competitive global advertising data available today. Our platform enables advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, audio, digital (including search and social in select markets), print, out of home and cinema. Ad Intel provides comprehensive cross-platform advertising intelligence with actionable insights to identify prospects, analyze brand strategies and learn from past advertising campaigns to plan for the next.
Features
Ad Intel: Navigate crowded categories with actionable competitive advertising intelligence
Monitor ad spend
Uncover when and how your competitors allocate advertising budget by company, category or platform across multiple media types and countries.
Understand performance
Understand advertising performance across creative and social media activity through reporting dashboards and daily email alerts.
Competitive benchmarks
Leverage competitive and industry benchmarks to understand advertising seasonality and share of voice.
In a world of information overload, get clarity on your global competitors advertising activity
Extensive ad spend coverage
Empower your strategy and stay ahead of the game with a global view of advertising intelligence – for both spend and creatives.
Expert data harmonization
Get a one harmonized view of data so that you can easily run your analysis on a consistent basis and in a comparable way across markets
Global competitive insights
Gain a wider understanding of competitor communications and the marketing landscape, via consultancy and strategic analysis of ad spend, creative*, social communications, online buzz and broader trends.
*In select markets.
Use cases
Competitive intelligence for advertisers, agencies, publishers and ad platforms
Advertisers and agencies
Identify advertising opportunities across platforms by understanding where, when and how much your competitors are spending on media.
Answer critical questions like:
• How much do my competitors spend on advertising, locally or internationally?
• Which channels are my competitors advertising on?
• Is there advertising seasonality in my category?
Publishers, broadcasters, and platforms
Negotiate rates with advertisers more effectively by understanding what your competitors are charging and what your share is in a prospect’s media strategy.
Answer critical questions like:
• Do my competitors’ campaigns get more/less visibility compared to my campaign?
• Who is spending the most with my competitors?
• How does my market share compare across channels?
Coverage
Unparalleled coverage for all of your advertising intelligence needs
Nielsen Ad Intel provides clarity on global competitive advertising activities for both ad spend and creatives for over 90 markets, via a combination of owned and third-party data providers. Our harmonized data taxonomy offers a truly global view of cross-market comparisons.
Let’s discuss your business needs
