Events

Location:
HOUGHTON GOLF CLUB, OSBORN RD, LOWER HOUGHTON,
JOHANNESBURG, 2198,
SOUTH AFRICA

BEATING THE ODDS: TODAY AND TOMORROW

In many ways, today’s landscape looks the same as it always has, globally or locally. Everyone is fighting for growth, competition for consumers’ wallets has never been greater, and growing share of those wallets has never been tougher.

The search is on, today and tomorrow, for consumers with greater buying power, the expanding consuming class and the increasingly aspirational consumer with shifting needs.

In this environment the question is, are you equipped to ‘beat the odds’, to outpace your competitors, to anticipate the future? Brands that can uncover today’s fad or tomorrow’s trend, and tip the scales in their favour, will win.

Nielsen Consumer 360 will explore opportunities that can help businesses uncover today’s change to pave the way for tomorrow’s opportunity to win in South Africa – be it beating the odds in retail, product, innovation, marketing, or reaching the right consumer. Discover ways that will help you plan for today and strategize for tomorrow, to set yourself up for success.

Sessions

DEFENDING YOUR BRAND ODDS

Consumers are faced with a myriad of choices when it comes to categories and brands, but only an exceptional few make it into, and stay in, the basket. Understand which products make the cut when it comes to selecting a brand and the factors influencing these choices. See which categories are growing and which have been squeezed within the basket mix. Then learn how you can defend the odds to grow your brand and category through smart innovation.

STRETCHING YOUR REACH AND REACTION ODDS

With significant retail development, changing shopping needs and shifts from big to small, and physical to virtual retailing, discover the motivators of channel choice and store experience. Delve into the value of strategic pricing and promotion and assortment optimization to boost your chances of success, coupled with achieving distribution efficiency by reaching the stores which matter most. 

PANEL DISCUSSION: BEATING THE ODDS

Is traditional media investment as relevant as digital, what’s the marketing ROI? The question plaguing many a marketer – what’s the optimal media mix, what will give maximum returns, should one stay with traditional media or bet on digital and social? There’s a science to answering these questions. Determine the right mix for your campaign and reach your intended audience by identifying the elements that constitute efficient media outreach to help amp up your marketing odds.

BOOSTING YOUR TRADING ODDS

Finding opportunities and tailoring your offering to the current needs is critical to survival today. Our panel of industry leaders will reveal how their businesses are adapting to the challenging environment and beating the odds to win.

Speakers

KEYNOTE
A pioneer, adventurer, entrepreneur, wife & mother

Independent Media Consultant
Former MD, OMD South Africa 
 

Nelli M. Sishi

Marketing Director
FMCG Company
 

Insights Director – Country & Customer Development, Africa
Unilever

Nick Papagregoriou

President |  Eastern Europe | Southeast Asia | Africa & Middle East | Global Consumer Insights
Nielsen
 

Managing Director, East & South Africa
Nielsen
 

BASES Director, South Africa
Nielsen

Ass. Director, Retailer Vertical, South Africa
Nielsen

Sales Effectiveness Director, South Africa
Nielsen

Managing Director, Watch, South Africa
Nielsen

Lindy-Lou Alexander

EHOD: Brand Marcomms & Segment Marketing Executive
Vodacom International Business

Managing Director, Africa, Middle-East & Pakistan
Nielsen Sports

Agenda

15 May 2018 (Tuesday)  |  Houghton Golf Club, Osborn Rd, Lower Houghton, Johannesburg, 2198, South Africa
8.15am – 9.00amRegistration & Coffee/Tea
9.00am – 9.05amWelcome Address
9.05am – 9.30amKeynote 
9.30am – 9.40amThe South African Consumer
9.40am – 10.10amDefending Your Brand Odds
10.10am – 10.30amStretching the Reach & Reaction Odds
10.30am – 11.00amNetworking Break and Exhibition Stand Visit
11.00am – 11.30amBoosting Your Trading Odds
11:30am – 12.00pmpanel Discussion: Beating The Odds
12:00pm – 1.00pmNetworking Break, Exhibition Stand Visit, and Lunch

The agenda is subject to change. Please visit the site for regular updates.

Networking

What’s Next in Measurement? Learn more about the latest solutions in Innovation, Shopper, Sales Effectiveness, Digital Audience Measurement, Sports, Technology, and much more at our Networking Stands. The Nielsen team will be happy to take you through these solutions.

ABOUT ONE CHAMPIONSHIP

ONE Championship is the largest global sports media property in Asian history. Headquartered in Singapore, ONE Championship is the home of martial arts and is the world’s largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, Karate, Kung Fu, Silat, Sanda, Lethwei, Mixed Martial Arts, Tae Kwon Do, Submission Grappling, and more. The world’s most exciting martial arts organization hosts the largest sports entertainment events across Asia, featuring some of the world’s best martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. In addition to its digital platforms, ONE Championship broadcasts to over 1.7-billion potential viewers across 136 countries around the world with some of the largest global broadcasters, including Fox Sports, ABS-CBN, Astro, ClaroSports, Bandsports, Startimes, Premier Sports, Thairath TV, Skynet, Mediacorp, OSN, and more.

FOLLOW THE CONVERSATION

Join the conversation on social media using the hashtag – #Consumer360

TWITTER@nielsenafrica
FACEBOOK@nielsen
INSTAGRAM@lifeatnielsen
LINKEDINNielsen

Registration

Join us to see how you can beat the odds to win in South Africa. Don’t miss this opportunity to discover insights that will help you strategize and plan for today and tomorrow.

To register, please contact your Nielsen client service contact or email your interest to [email protected]