BEATING THE ODDS: TODAY AND TOMORROW
In many ways, today’s landscape looks the same as it always has, globally or locally. Everyone is fighting for growth, competition for consumers’ wallets has never been greater, and growing share of those wallets has never been tougher.
The search is on, today and tomorrow, for consumers with greater buying power, the expanding consuming class and the increasingly aspirational consumer with shifting needs.
In this environment the question is, are you equipped to ‘beat the odds’, to outpace your competitors, to anticipate the future? Brands that can uncover today’s fad or tomorrow’s trend, and tip the scales in their favour, will win.
Nielsen Consumer 360 will explore opportunities that can help businesses uncover today’s change to pave the way for tomorrow’s opportunity to win in South Africa – be it beating the odds in retail, product, innovation, marketing, or reaching the right consumer. Discover ways that will help you plan for today and strategize for tomorrow, to set yourself up for success.
DEFENDING YOUR BRAND ODDS
Consumers are faced with a myriad of choices when it comes to categories and brands, but only an exceptional few make it into, and stay in, the basket. Understand which products make the cut when it comes to selecting a brand and the factors influencing these choices. See which categories are growing and which have been squeezed within the basket mix. Then learn how you can defend the odds to grow your brand and category through smart innovation.
STRETCHING YOUR REACH AND REACTION ODDS
With significant retail development, changing shopping needs and shifts from big to small, and physical to virtual retailing, discover the motivators of channel choice and store experience. Delve into the value of strategic pricing and promotion and assortment optimization to boost your chances of success, coupled with achieving distribution efficiency by reaching the stores which matter most.
PANEL DISCUSSION: BEATING THE ODDS
Is traditional media investment as relevant as digital, what’s the marketing ROI? The question plaguing many a marketer – what’s the optimal media mix, what will give maximum returns, should one stay with traditional media or bet on digital and social? There’s a science to answering these questions. Determine the right mix for your campaign and reach your intended audience by identifying the elements that constitute efficient media outreach to help amp up your marketing odds.
BOOSTING YOUR TRADING ODDS
Finding opportunities and tailoring your offering to the current needs is critical to survival today. Our panel of industry leaders will reveal how their businesses are adapting to the challenging environment and beating the odds to win.
15 May 2018 (Tuesday) | Houghton Golf Club, Osborn Rd, Lower Houghton, Johannesburg, 2198, South Africa
|8.15am – 9.00am||Registration & Coffee/Tea|
|9.00am – 9.05am||Welcome Address|
|9.05am – 9.30am||Keynote|
|9.30am – 9.40am||The South African Consumer|
|9.40am – 10.10am||Defending Your Brand Odds|
|10.10am – 10.30am||Stretching the Reach & Reaction Odds|
|10.30am – 11.00am||Networking Break and Exhibition Stand Visit|
|11.00am – 11.30am||Boosting Your Trading Odds|
|11:30am – 12.00pm||panel Discussion: Beating The Odds|
|12:00pm – 1.00pm||Networking Break, Exhibition Stand Visit, and Lunch|
The agenda is subject to change. Please visit the site for regular updates.
What’s Next in Measurement? Learn more about the latest solutions in Innovation, Shopper, Sales Effectiveness, Digital Audience Measurement, Sports, Technology, and much more at our Networking Stands. The Nielsen team will be happy to take you through these solutions.
Join us to see how you can beat the odds to win in South Africa. Don’t miss this opportunity to discover insights that will help you strategize and plan for today and tomorrow.
To register, please contact your Nielsen client service contact or email your interest to [email protected]