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Nielsen: Consumer Disloyalty is the New Normal

Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to Nielsen's Global Consumer Loyalty.

Nielsen Launches Global Measurement for YouTube Mobile App

Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....

South African Consumer Confidence Holds On

South Africa’s latest Consumer Confidence Index (CCI) for the fourth quarter of 2018 shows a two point decrease to 88, presenting a relatively stable, though still negative, quarter on quarter picture for consumer sentiment in South Africa.

Global Consumers are Bullish About Their Financial Security

Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.

Shifting Sands Of Consumer Sentiment Across West Africa

Ghana’s latest Consumer Confidence Index (CCI) for the fourth quarter of 2018 shows a five point decrease to 108, while Nigeria’s CCI has dropped one point to 117, presenting a diverse picture of consumer sentiment across West Africa.

South African Consumer Confidence In A ‘Holding Pattern’

The Consumer Confidence Index (CCI) for South Africa for Q3, 2018 remains unchanged compared to the previous quarter, remaining at 90 with South Africans seemingly in a state of limbo, as they wait for a highly anticipated economic turnaround.

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