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ABC Kicks Off First-Ever Nielsen Trial To Measure Ad Campaigns in Mobile Apps

Will Provide Demographic Data for Tablet and Smartphone Media Editor’s Note: The trial outlined below is a technical trial to expand Nielsen Online Campaign Ratings to incorporate measurement of ads within mobile apps and is not yet commercially available. As the technical trial develops,...

Nielsen Expands Digital Measurement With Pilot Program for New Content Ratings

A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision Participate in Trial of Nielsen Digital Program Ratings to Measure Digital Audiences for TV Programming New York, NY – April 30, 2013 – Today Nielsen announced a pilot program for Nielsen Digital Program Ratings, which...

Nielsen Online Campaign Ratings Expands To Four New Markets Around The Globe

Australia, Canada, Germany and Italy to Join U.S. and U.K. in Offering Innovative Online Advertising Measurement Solution New York, NY – April 3, 2013 – Nielsen, a global provider of information and insights into what consumers watch and buy, today announced it will expand the global footprint...

New Study Confirms Correlation Between Twitter and TV Ratings

Findings Indicate that Correlation Strengthens Over the Course of a Show’s Season NEW YORK, March 20, 2013 – A new study by Nielsen and SocialGuide confirms the relationship between Twitter and TV ratings. In addition to analyzing Tweets about live TV, the study compared Twitter against a...

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