Press Releases
Nielsen Annual Marketing Report Finds Opportunity for Marketers to Align ROI Perception with Reality
Nielsen's new Annual Marketing Report: The Age of Dissonance sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions.
Nielsen Builds Out Management Teams With Two Strategic Hires
David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.
Nielsen Global Connect Welcomes Jacqueline Woods As Chief Marketing Officer
Veteran marketing leader Jacqueline Woods will join the company as Chief Marketing Officer (CMO) beginning Dec. 1, 2019. In this role, Ms. Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly traded company.
Nielsen Launches Influencer Campaign Measurement Solution
Nielsen today announces the launch of Nielsen Influencer Brand Effect, a new measurement solution to help advertisers evaluate the effectiveness of their influencer marketing.
Nielsen Sports Launches New Fan Insights Platform for a Connected View of Fan Behaviors and Attitudes
Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.
Nielsen launches independent podcast advertising effectiveness solution in the U.K.
Nielsen today announces the launch of a new measurement tool to evaluate the effectiveness of advertising in podcasts.
Nielsen Launches Global Measurement for YouTube Mobile App
Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....
New Nielsen bases service pressure tests the retail readiness of new product launches
This week, Nielsen BASES announced the launch of Retail Ready, a new service for packaged goods manufacturers of all sizes, aimed to help companies win retail distribution for new products.
‘Healthy junk’ food gains popularity in Irish Market and Irish shoppers want retailers to educate on sustainability
New Nielsen data released today uncovers several trends in the retail sector in Ireland, including sales growth of healthy versions of ‘junk’ food. The research also indicates that Irish millennials are far behind other demographics in terms of awareness of sustainability issues, despite...
2019 Gender Pay Gap
In April 2017, the Government introduced new regulations relating to the gender pay gap (GPG) with the aim of encouraging UK businesses to take action to close any gap that exists. This year, around 9,000 employers in the UK across both private and public sectors will publish their GPG data.
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Global Television Audience Measurement (Television Audience Measurement outside of the United States): Sonya Ford