Press Releases
Cross-Media Currency Becomes Reality with Nielsen ONE
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
BASES HONORS TOP PACKAGING REDESIGNS IN 2020 GLOBAL DESIGN IMPACT AWARDS
Nielsen BASES formally announced the winners of the 2020 Global Nielsen BASES Design Impact Awards, recognizing impactful package redesigns in the consumer packaged goods (CPG) space.
Bain & Company and Nielsen Global Connect Launch Commercial Alliance
Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing, promotions, assortment optimization and customer planning.
Nielsen’s Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence
Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event.
Nielsen enhances omnichannel campaign activations for advertising within Nielsen Marketing Cloud
Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media.
Adsquare and Nielsen strengthen out-of-home media buying
Today Nielsen (NYSE: NLSN) announces an integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
Nielsen’s Global Consumer Business Reinforces Commitment to Chicago as Site of Global Headquarters
Nielsen’s global consumer business reinforces commitment to Chicago as site of global headquarters.
Launching Nielsen Compass: A world leading and powerful campaign outcomes database
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
Nielsen joins forces with Talon Outdoor to deliver data-driven Out of Home advertising campaigns
Nielsen today announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada.
Nielsen launches new digital methodology
Nielsen launches new methodology for its digital measurement products that will ensure brands can monetize in a dynamic, privacy-first world
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For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Global Communications representative below:
UK: Alison Lock
Global Television Audience Measurement (Television Audience Measurement outside of the United States): Sonya Ford