Nielsen Digital Ad Ratings
THE INDUSTRY STANDARD FOR DIGITAL AD MEASUREMENT
how digital ad ratings is empowering the industry
Nielsen Digital Ad Ratings provides a comprehensive, next-day view of an ad’s audience across computer, mobile and connected devices audience in a way that is comparable to Nielsen TV Ratings. Powered by the largest consumer data sets and the highest-quality panel in the world, Nielsen Digital Ad Ratings is the new industry standard for digital audience measurement.
Advertisers can validate that their messages reach desired audiences and maximise return on their media investment.
Agencies can ensure that messages are reaching the right audiences with the ability to make adjustments in-flight for the most impactful results.
Publishers can demonstrate their ability to deliver advertising messages to desired audiences across digital platforms.
Platforms can more accurately deliver brand messages by validating audience targets generated for agencies and advertisers.
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MEASUREMENT BREAKTHROUGHS: KEEPING UP WITH DIGITAL ADVERTISING CHALLENGES
In today’s media ecosystem, the world of digital advertising is more complex than ever. While the marketplace has made great strides in tackling challenges related to viewability and fraud, building comparable measurement between digital and other media remains a work in progress. Nielsen’s new report allows you to understand how to persevere in a challenging marketplace to gain the best return on ad spend and most efficient use of ad inventory.
Features and Benefits
A Total Digital View
The first digital advertising solution that provides a true cross-platform view of digital audiences across computers, smartphones, tablets and connected devices. Nielsen Digital Ad Ratings delivers high-quality, actionable measurement, enabling transactions and optimization.
Daily Reporting AND METRICS
Next-day view of a campaign’s unique audience, reach, frequency, gross rating points (GRPs), and on-target percentage across digital platforms. Metrics are reported by demographic (age/gender) by device and platform, by publisher and placement, and by country and designated market area (DMA).
Viewability AND FRAUD
Viewability measurement, available through Nielsen’s Qualified Ad Audience solution within Digital Ad Ratings, provides duration in-view by demographic, mobile viewable demographics, sophisticated invalid traffic filtration, multiple audience qualifiers and creative type breakouts.
TV + Digital
True cross-platform measurement with Nielsen Total Ad Ratings, reporting the audience for a campaign on computer, mobile, connected devices and TV.
Industry benchmarks for reach and on-target percentage, including viewable on-target percentage, allowing advertisers to evaluate campaign performance relative to broader industry norms and publishers in comparison to their peers.
AVERAGE ON-TARGET PERCENTAGES FOR DIGITAL ADS IN THE U.S.
- 60% on computer and mobile
- 54% on computer
- 66% on mobile
Source: Digital Ad Ratings U.S. Benchmarks & Findings, Q4 2014 through Q1 2018
PLAN AND SELL WITH CONFIDENCE
Digital Ad Ratings and Total Ad Ratings are part of the Nielsen Total Audience framework, helping clients across the media workflow from planning through measurement—with aligned methodologies and metrics for both content and ads.
NIELSEN DIGITAL AD RATINGS IS CURRENTLY AVAILABLE IN THE FOLLOWING COUNTRIES:
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Reaching the Few, the Proud
Brand marketers need to understand if their campaigns are effectively reaching their desired audiences online, just as they do on traditional media. While this is true for all advertising, it’s especially critical for products and services focused on very specific segments of the population. The USMC faced this challenge head on recently with the help of Mindshare.
Any Way You Watch It
Modern technology affords massive flexibility in a new age of how consumers watch video. It also led to audience fragmentation and challenges regarding how to value content. Many of those challenges however, went away in November 2013.
Reaching Consumers Online: The New “Norm”al for Digital Ads
There’s no doubt that online advertising has seen tremendous growth in recent years, but advertisers and publishers alike are still unsure if their campaigns are successfully reaching their desired audiences.