REPRESENTATION MATTERS
Here’s where you will find the latest consumer trends and reports featuring Nielsen’s insights. We’ll also keep you updated on the work we are doing in African American communities across the U.S. And remember, every insight we share starts with a “yes.” At Nielsen we get it. We’ve been listening to you for years. And when you say “yes” to our surveys, your voice is heard, your privacy is protected and your story gets told to the companies that make the products and the media you love.
2020 Diverse Intelligence Series
Nielsen’s Diverse Intelligence Series offers comprehensive reports that focus solely on diverse consumers’ unique media, consumption and purchasing habits. The series has become an industry resource to help brands better understand and reach ethnic customers. Below are highlights from our recent report, Power of the Black Community: From Moment to Movement.
Join the conversation around this year’s African American report with #DIS2020
Past African American Reports
2019
IT’S IN THE BAG: BLACK CONSUMERS’ PATH TO PURCHASE
2018
FROM CONSUMERS TO CREATORS: THE ONLINE LIVES OF BLACK CONSUMERS
ABOUT african AMERICANS
LATEST AFRICAN AMERICAN INSIGHTS
Nielsen Celebrates Black History Month
At Nielsen, we’re celebrating the New Black Renaissance – taking a look back at the past decade of content innovators this Black History Month. Since 2010, there has been a visible increase in Black representation and how African American consumers are reached across various platforms. Our data shows the increase in Black music and entertainment content featured on television and streaming services, to the rise of Black influence on fashion, sports, technology and beyond.
Join us on social media to celebrate Black history — we’ll be sharing highlights of Black creativity and innovation from the past decade all month long.
CELEBRATING WITH OUR ASSOCIATES
Our associates in the SABLE (Sustaining Active Black Leadership and Empowerment) employee resource group drive our business–and those of our clients–forward. Learn more about what makes SABLE associates proud to work here.
AFRICAN AMERICAN MEDIA CONSUMPTION
African Americans are voracious media consumers. That, combined with an annual buying power that rivals the GDP of entire countries, has networks and content providers stepping up to the plate and delivering programs that feature Black characters and storylines front and center. And, there’s an added bonus. Our data indicates that diverse content has mainstream appeal.
AFRICAN AMERICAN ATHLETES
African American sportsmen–and women–are some of the most decorated of the 2010s. Want to relive the top moments with us? Click the image.
HOW WE REACH OUT
Our Strategic Community Alliance leaders regularly speak at events and meetings to share our multicultural insights. Click on their names below to learn more.
CHERYL GRACE
SENIOR VICE PRESIDENT
African American Thought Leader
YOUR PRIVACY MATTERS
Your voice, your preferences and the power you yield as a consumer matters. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.