About us

REPRESENTATION MATTERS

Here’s where you will find the latest consumer trends and reports featuring Nielsen’s insights. We’ll also keep you updated on the work we are doing in African American communities across the U.S. And remember, every insight we share starts with a “yes.” At Nielsen we get it. We’ve been listening to you for years. And when you say “yes” to our surveys, your voice is heard, your privacy is protected and your story gets told to the companies that make the products and the media you love.

2020 Diverse Intelligence Series

Nielsen’s Diverse Intelligence Series offers comprehensive reports that focus solely on diverse consumers’ unique media, consumption and purchasing habits. The series has become an industry resource to help brands better understand and reach ethnic customers. Below are highlights from our recent report, Power of the Black Community: From Moment to Movement.

Join the conversation around this year’s African American report with #DIS2020

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Past African American Reports

2019 African American Report

2019
IT’S IN THE BAG: BLACK CONSUMERS’ PATH TO PURCHASE
2018 African American Report

2018
FROM CONSUMERS TO CREATORS: THE ONLINE LIVES OF BLACK CONSUMERS

ABOUT african AMERICANS

Nielsen Celebrates Black History Month

At Nielsen, we’re celebrating the New Black Renaissance – taking a look back at the past decade of content innovators this Black History Month. Since 2010, there has been a visible increase in Black representation and how African American consumers are reached across various platforms. Our data shows the increase in Black music and entertainment content featured on television and streaming services, to the rise of Black influence on fashion, sports, technology and beyond.

Join us on social media to celebrate Black history — we’ll be sharing highlights of Black creativity and innovation from the past decade all month long.

CELEBRATING WITH OUR ASSOCIATES

Our associates in the SABLE (Sustaining Active Black Leadership and Empowerment) employee resource group drive our business–and those of our clients–forward. Learn more about what makes SABLE associates proud to work here.

Nielsen celebrates Black History Month

AFRICAN AMERICAN MEDIA CONSUMPTION

African Americans are voracious media consumers. That, combined with an annual buying power that rivals the GDP of entire countries, has networks and content providers stepping up to the plate and delivering programs that feature Black characters and storylines front and center. And, there’s an added bonus. Our data indicates that diverse content has mainstream appeal.

African American sportsmen–and women–are some of the most decorated of the 2010s.

AFRICAN AMERICAN ATHLETES

African American sportsmen–and women–are some of the most decorated of the 2010s. Want to relive the top moments with us? Click the image.

HOW WE REACH OUT

Our Strategic Community Alliance leaders regularly speak at events and meetings to share our multicultural insights. Click on their names below to learn more.

Cheryl Grace

CHERYL GRACE

SENIOR VICE PRESIDENT 

African American Thought Leader

Mariko Carpenter
VICE PRESIDENT

Asian American Thought Leader

Stacie de Armas
Vice President 

Hispanic Thought Leader


community partners

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AAJC Los Angeles logo
Asian American Journalists Association logo
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NAAAP logo
East West Players logo
Leap logo
Advocate logo
ACE logo
Asian Pacific Islander Forward Movement logo
APAICS logo
Cause logo
Visual Communications logo

YOUR PRIVACY MATTERS

Your voice, your preferences and the power you yield as a consumer matters. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.