UPCOMING WEBINARS AND EVENTS

Event: [WEBINAR] Back to the Drawing Board: Media Planning Through Uncertainty
Dates: Feb. 24, 2021, 2pm-3pm EST
Location: Virtual
Details: Across the globe, brands and advertisers spend over $35 billion in sponsorship every year as they look to leverage the unique association with sports and entertainment platforms within their marketing mix strategies. Over the last year, the importance of delivering maximum efficiency with reduced investments has never been greater. Yet brands are often unable to quantify the impact of sponsorship on brand equity and sales. Join us for a live webinar to learn how to calculate and compare ROI across all sponsorship investments, minimize brand risk and grow partnership value.

Measuring sponsorship with the appropriate metrics linked to the bottom line can generate up to a 20% increase in ROI. Sponsorship value is evolving as the world around it changes, making a comprehensive and flexible measurement framework business imperative.

Event 1: New Sponsorship Categories
Date: March 2, 2021
Time: 9 am EST

Event 2: Digital Channels
Date: March 16, 2021
Time: 9 am EST

Event 3: How Investments Convert to Sales
Date: March 30, 2021
Time: 9 am EST