UPCOMING WEBINARS AND EVENTS
february 2021
Event: [WEBINAR] Back to the Drawing Board: Media Planning Through Uncertainty
Dates: Feb. 24, 2021, 2pm-3pm EST
Location: Virtual
Details: Across the globe, brands and advertisers spend over $35 billion in sponsorship every year as they look to leverage the unique association with sports and entertainment platforms within their marketing mix strategies. Over the last year, the importance of delivering maximum efficiency with reduced investments has never been greater. Yet brands are often unable to quantify the impact of sponsorship on brand equity and sales. Join us for a live webinar to learn how to calculate and compare ROI across all sponsorship investments, minimize brand risk and grow partnership value.
March
Measuring sponsorship with the appropriate metrics linked to the bottom line can generate up to a 20% increase in ROI. Sponsorship value is evolving as the world around it changes, making a comprehensive and flexible measurement framework business imperative.
Event 1: New Sponsorship Categories
Date: March 2, 2021
Time: 9 am EST
Event 2: Digital Channels
Date: March 16, 2021
Time: 9 am EST
Event 3: How Investments Convert to Sales
Date: March 30, 2021
Time: 9 am EST
NEWS & INSIGHTS
Read the latest news and insights from around the world and across industries in Nielsen Insights.
- Back to the Drawing Board: Media Planning Through Uncertainty
- Not Your Traditional Ads: Proving the Impact of Branded Content
- Thriving Through Disruption Panel: A New Playbook for CPG & Retail Advertisers
- Beyond SVOD: Capitalizing on the Growth of Ad-Supported Streaming
- Understanding the Total Audience: Insights, Trends, and The Path Forward Amidst COVID-19
- Rev Up Your Auto Marketing with Multicultural Consumers