Carl Kulo is U.S. Director of Research, Nielsen Book. As manager of the Books and Consumer research panel, which reaches more than 70,000 U.S. book consumers annually, Carl collaborates with teams of researchers to monitor and analyze market movement and the digital transformation in the book market. He also manages the primary research projects for specific segments within the book industry, including genre-specific projects, and initiatives with individual publishers, author groups and outlets. The initiatives include a multi-year project with the Book Industry Study Group (BISG) to benchmark student attitudes toward content in higher education and consumer attitudes toward e-devices and digital content. Prior to joining Nielsen, Carl was Director of Market Research for RR Bowker. Prior to that, he ran qualitative and quantitative research studies for the editorial, sales and marketing groups at John Wiley & Sons Higher Ed.