Thursday, Oct. 6th 2016
9:00 AM - 4:00 PM
Vdara Hotel & Spa
2600 W Harmon Ave, Las Vegas, NV 89158
The Nielsen Audio Spanish PD Clinic is a free, one-day seminar for Spanish-formatted radio stations which will cover the latest trends in Hispanic media consumption, Nielsen methodology updates, and arm you with the insights to make better programming decisions in both diary and PPM markets. Attendees will be treated to a diverse lineup of speakers and presentations that will address the following:
The Nielsen Audio Spanish PD Clinic is open to Nielsen clients and their authorized consultants.
Special room rates of $99/night are now available at the Vdara Hotel & Spa. Space at the clinic is limited, so don't wait. Register for this free event today.
*Subject to change
All sessions will take place in the Vinoly Grand Ballroom 1
Hispanic Radio Today
A look at the latest national insights from Nielsen’s Audio Today report series. Focusing on Hispanic radio usage, demographic breakouts, format performance and listener habits in both PPM and diary markets.
Hispanic Programming Insights
This session will address the trends affecting Hispanic radio usage and the impacts and implications of everything from population growth to language preference and generational differences in how Hispanics use radio.
Diverse Intelligence Series: The Hispanic Consumer
From the ballot box to the grocery story, the influence of Hispanic consumers in America is growing and reshaping our national narrative. Marketers and broadcasters are adjusting to the new reality in which our dynamic Hispanic population has an increasingly powerful voice in the mainstream. This special report from Nielsen examines the latest insights in Hispanic behavior and consumption.
Mobilize Your Marketing with the Power of Super Fans
Mobile devices are an increasingly important part our daily media lift, particularly for Hispanic consumers and heavy radio users. DMR/Interactive will share insights into how to active your super fans thought a mobile marketing lens and amplify the power of your brand.
Streaming For Success
The value of on-demand streaming for radio programmers is immense, and in this session Nielsen Music will share insights into how Spanish radio PDs can use streaming data to their advantage. Everything from how to spot an emerging hit, managing rotations and prospecting for gold titles.
Nielsen Product Update Super Session (+ audience Q&A)
Nielsen’s audio product leaders and data science experts will walk you through an update on our most important methodology and measurement enhancements and provide insight into how we are preparing for the future. You’ll hear about initiatives for both diary and PPM markets, and we’ll devote a good portion of the session to addressing questions and topics from the audience. You can even send in your thoughts on things you’d like us to cover by emailing firstname.lastname@example.org
BREAK (15 minutes)
Hispanic Media Trends
Nielsen’s Total Audience Report tracks comparable metrics across all of the platforms Nielsen measures, including TV, radio, digital, computer and more. In this session, we’ll share insights into how Hispanic media consumption is changing across all of those devices, and what the implications are for radio programmers.
BREAK (15 minutes)
Every Day Matters to PDs
In today’s fast-changing media world, daily usage is an important factor for engaging consumers across all platforms. This session will examine the impact of driving daily tune-in for Hispanic radio listeners, and focus on strategies and tactics to move the needle on this important metric.
The Components of Tuning Behavior: Switching vs Tuning
Are your listeners more likely to switch over from another station, or to turn you on in the moment when they decide to use radio? Coleman Insights and Media Monitors will present some groundbreaking findings about the behavior of PPM panelists during the moments when they land on your station, and also when they leave…and what this means for your station’s strategy.
Nielsen’s New Control Panel Reports
This fall, Nielsen debuts a series of new reports for subscribers in PPM markets which give insight into how changes in listener behavior and panel makeup affect station results. Join us for a preview of these new reports which are stocked with insights for programmers and researchers alike.
Spanish Radio’s Best Listeners
Nielsen Scarborough’s comprehensive database of national Hispanic respondents allows us to drill into the best listeners to Spanish-language radio and profile their radio preferences, technology use, and important lifestyle topics that resonate with them.
Q&A AND CLOSING REMARKS