B. Bonin Bough is one of the foremost-awarded marketing executives in his field and one of the youngest C-suite executives in a Fortune 50 company. Currently serving as the Chief Media and eCommerce Officer at Mondelēz International (formerly Kraft Foods), Bough has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print and experiential, including the premier of the first ever 3D-printed food product, with the customizable, real-time 3D-printed Oreo at South by Southwest. He has created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC and Fox, to name a few, and takes precedence in fostering partnerships with startups, including Instagram, Foursquare, and Buzzfeed.
Before working at Mondelez, Bough lead digital marketing globally for PepsiCo. Bough is seen as one of the top mobile marketers in the world, being named as Mobile Marketer of the Year by MMA. His prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech through breakthrough brand campaigns, including Oreo, Honey Maid, Pepsi, Gatorade and countless other billion dollar brands.
