Christine DiLandro is the senior vice president, Director of Media & Integrated Marketing for Citi Cards. In her role, Christine is responsible for media investments and strategic communications planning in support of Citi Proprietary and Co-Branded Cards. She has a strong track-record of pushing forward best-in-class digital marketing programs that have received industry awards. Previously, Christine led the integrated marketing partnership for Citi Bike, the largest bike share program in the U.S. The program has exceeded business goals, received accolades across the marketing industry for its innovative sponsorship approach, and won a Silver Effie in 2014.
Christine began her career with Citibank in 2004, where she managed advertising strategy, creative and media development, and PR for the U.S. Retail Bank. Prior to joining Citibank, she managed fully integrated account relationships at: J. Walter Thompson/[email protected], Agent16 and The Sawtooth Group. Christine has managed the advertising and marketing programs for a range of leading National Brands: Coldwell Banker, Unilever, Lipton, Toshiba, Novell and the AdCouncil.