Keith Camoosa oversees Data & Analytics for IPG Mediabrands in North America. His focus is on the strategic application of data and analytics to improve advertising efficacy and efficiency, across traditional and programmatic media. Keith has two decades of experience on the agency, supplier and publisher sides. His expertise includes consumer insights, ad and brand research, segmentation, media attribution and optimization, and CRM/database marketing. The IPG Mediabrands' Data & Analytics team consists of statisticians, programmers and business strategists.