If your post conference schedule permits, don’t miss one of Las Vegas’ top attractions-- CBS Television City-- a full service research facility located in the heart of Las Vegas in the MGM Grand Hotel. More than 83,000 visitors participate in research projects at this facility annually, and it is available to clients in all industries (not just TV). During this 90-minute tour, you will explore the cutting-edge capabilities of Television City’s 9,000 square feet of research space, including Nielsen Dial Trace Analysis for video and surveys, as well as EEG, and biometrics such as eye tracking and facial coding from Nielsen Consumer Neuroscience. In addition, Television City offers three dedicated focus group rooms (with client viewing rooms), a naturalistic living room testing environment, and video screening rooms. CBS Television City is the perfect place to capture attitudes, opinions, behaviors and reactions to products, advertising, messaging, and media (including online and mobile media).
Nielsen will provide complimentary roundtrip transportation from the Bellagio to the MGM Grand Hotel, departing at 1:30 PM on Wednesday, June 29, and returning to Bellagio immediately following the tour. There is no admission fee to Television City. If you are interested in this post C360 tour, you must pre-register during the Consumer 360 online registration process. Register today-- tour capacity is limited. For more details on CBS Television City, please visit http://TVCityResearch.com/.
Add this optional tour during your registration process.