X

  • Client Login
  • United States
    • ---Regions---
    • Europe
    • Mainland China
    • India
    • Latinoamérica (Latin America)
    • Middle East, North Africa and Pakistan
    • Southeast Asia, North Asia and Pacific
    • Sub-Saharan Africa
    • -------------
    • Algeria
    • Argentina
    • Australia
    • Bahrain
    • Bangladesh
    • Беларусь (Belarus)
    • Belgium
    • Brasil (Brazil)
    • България (Bulgaria)
    • Cameroun (Cameroon)
    • Canada
    • Centroamérica (Central America)
    • Chile
    • Mainland China
    • Colombia
    • Crna Gora (Montenegro)
    • Hrvatska (Croatia)
    • Cyprus
    • Česká republika (Czech Republic)
    • Danmark (Denmark)
    • Deutschland (Germany)
    • República Dominicana (Dominican Republic)
    • Ecuador
    • Egypt
    • España (Spain)
    • Eesti (Estonia)
    • France
    • Ghana
    • Ελλάδα | Greece
    • Hong Kong
    • India
    • Indonesia
    • ישראל (Israel)
    • Italia (Italy)
    • Côte d'Ivoire (Ivory Coast)
    • 日本 (Japan)
    • Jordan
    • Ireland
    • Казахстан (Kazakhstan)
    • Kenya
    • Kuwait
    • Latvija (Latvia)
    • Lebanon
    • Lietuva | Lithuania
    • Македонија (Macedonia)
    • Magyarország (Hungary)
    • Malaysia
    • México
    • Morocco
    • Myanmar
    • Nederland (Netherlands)
    • Nepal
    • New Zealand
    • Nigeria
    • Norge (Norway)
    • Oman
    • Österreich (Austria)
    • Pakistan
    • Peru
    • Philippines
    • Polska (Poland)
    • Portugal
    • Puerto Rico
    • Qatar
    • România
    • Россия (Russia)
    • Saudi Arabia
    • Slovenská republika (Slovakia)
    • Slovenija (Slovenia)
    • South Africa
    • Srbija (Serbia)
    • Sri Lanka
    • Suomi (Finland)
    • Singapore
    • South Korea
    • Schweiz | Switzerland | Svizzera | Suisse
    • Sverige (Sweden)
    • Tanzania
    • Taiwan
    • ประเทศไทย (Thailand)
    • Tunisia
    • Türkiye (Turkey)
    • Uganda
    • Ukraine
    • United Arab Emirates
    • United Kingdom
    • Uruguay
    • United States
    • Venezuela
    • Việt Nam
    X
Nielsen Logo Nielsen Logo
MENU
  • Insights
  • Solutions
  • News Center
  • About

Consumer 360

Jonathan Mildenhall

	
Mildenhall_Jonathan

Co-Founder and CEO of TwentyFirstCenturyBrand, Former CMO of Airbnb

Jonathan started his career as a graduate trainee in 1990 at McCann-Erickson (an agency he will be forever grateful to for the “wild card” bet they made on him). Over the next 15 years, Jonathan rose rapidly through the ranks of the London Ad industry working at some of the world's most respected creatively-driven agencies including BBH, Lowe Howard Spink,

Howell Henry, TBWA and Mother. During this time he also worked on some of the world's most compelling brands including Audi, Smirnoff, Alfred Dunhill, General Motors, Guinness and PlayStation.

In 2005, Jonathan spent the summer at Harvard Business School on the Advanced Management Program—an experience that was the turning point in his professional trajectory.

In 2006, Jonathan joined The Coca-Cola Company as VP, Global Advertising Strategy and Creative. In 2007, Jonathan lead the introduction of Coca-Cola's global marketing platform “Open Happiness,” an initiative that helped contribute to the most profitable growth period in 20 years, helping increase Coke's share price from $29 to $81. Furthermore, the 'Open

Happiness' platform went on to become Coke's most-awarded marketing platform in history and helped snare the prestigious accolade of 2013's Creative Marketer Of The Year at the Cannes Lions International Festival Of Creativity. This was a career highlight for Jonathan.

In 2014, Brian Chesky, CEO of Airbnb, called Jonathan and asked him to dinner. A one hour dinner turned into two hours, then three hours, at which point Jonathan was sold on Brian's vision to propel Airbnb into the world's first community-driven super-brand.

Jonathan joined Airbnb in June 2014. He says he has never worked harder, never worked smarter, never felt more creative in his life. He says, “Airbnb has literally taken 20 years off me—I feel as energized and excited about the work that I do as I did in my late twenties. My job is to create the preeminent 21st century marketing organization. This team is already making significant gains in building the next instantly recognisable global SuperBrand. The best part about it is that we get to invent a whole new data-inspired and creatively driven playbook. In so doing, we will do for Airbnb what Coca-Cola did in the 1980s, Nike did in the 1990s and Apple did in the 2000s, and that is to create THE brand that defines THIS generation.”

  • Registration
  • Speakers
  • Agenda
  • Sessions
  • Entertainment
  • Networking

Company Info

  • About Nielsen
  • Investor Relations
  • Nielsen Panels
  • Responsibility & Sustainability
  • Press Room
  • Careers
  • Contact Us

Insights

  • Newswire
  • Reports
  • News Center
  • Top 10 & Trends
  • How We Measure
  • Webinars & Events
  • Newsletter Sign-up

Solutions

  • Total Audience
  • Marketing Cloud
  • Connect
  • Audio
  • Digital Brand Effect
  • Scarborough Local Insights
  • Shopper
  • See All

Privacy Statement  |  Terms of Use  |  Site Map
Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved.