What Time is Really Primetime

What Time is Really Primetime

Traditional primetime is eight to 11 o’clock at night, Monday through Friday, but Nielsen finds that more Americans tune in from 9:15pm to 9:30pm than any other period during primetime. The tail end of primetime—10:45 to 11:00pm—is when the fewest viewers use their televisions.

Although there are no differences between when men and women watch TV during primetime, age is a factor. Viewers ages 18-49 typically tune in later. For this demographic, 9:45 to 10:00pm is prime viewing time, while they use TV the least at the beginning of primetime, from 8:00 to 8:15pm.

Primetime TV Viewing