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Fourth Night of 2016 Democratic National Convention Draws 30 Million Viewers
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Fourth Night of 2016 Democratic National Convention Draws 30 Million Viewers

An estimated 30 million people tuned in to watch the final night of the 2016 Democratic National Convention on Thursday, July 28. Day four of the convention was carried live from Philadelphia, Penn., across 10 commercially-supported networks. The night featured Hillary Clinton formally accepting her nomination as the 2016 Democratic Presidential Candidate.

While coverage varied by network, all 10 aired live coverage from approximately 10 p.m. ET to 11:45 p.m. ET.

In terms of the social nature of the convention, 2.8 million Tweets were sent by 583,000 people in the U.S. about the fourth night of the “Democratic National Convention,” according to Nielsen Social. Twitter activity spiked at 11:18 p.m. ET, when 23,400 Tweets were sent in one minute during Hillary Clinton’s acceptance speech.

The chart below highlights the sum of the average audience for these commercially-supported networks during common coverage.

2016 Democratic National Convention

Sum of Networks Live + Same Day
  Day 1-July 25, 2016 Day 2-July 26, 2016 Day 3-July 27, 2016 Day 4-July 28, 2016
  Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers
All Households 16.6 19,379,000 16.2 18,759,000 15.8 18,261,000 18.7 21,650,000
Persons 2+ 8.7 25,952,000 8.4 24,708,000 8.3 24,431,000 10.0 29,803,000
Persons 18-34 3.5 2,418,000 3.1 2,017,000 3.1 2,166,000 4.6 3,197,000
Persons 35-54 8.8 7,032,000 8.0 6,369,000 8.3 6,540,000 10.1 8,143,000
Persons 55+ 17.9 15,395,000 17.8 15,281,000 17.0 14,664,000 19.7 16,953,000

2016 Networks Included:

Day 1 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Day 2 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Day 3 – ABC, CBS, NBC, CNN, CNBC, Fox Business Network, FOXNC and MSNBC
Day 4 – ABC, CBS, NBC, UNI, CNN, CNBC, Fox Business Network, FOXNC, MSNBC, and NBC Universo

2012 Democratic National Convention

Sum of Networks Live + Same Day    
  Day 1-Sept. 4, 2012 Day 2-Sept. 5, 2012 Day 3-Sept. 6, 2012
  Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers
Persons 2+ 9.1 26,245,000 8.8 25,121,000 12.3 35,716,000

2012 Networks Included:

Day 1 – ABC, CBS, NBC, BET, CNN, CRNTV, FOXNC, MSNBC and PBS
Day 2 – ABC, CBS, CNN, CRNTV, FOXNC, MSNBC and PBS
Day 3 – ABC, CBS, NBC, BET, CNN, CNBC, CRNTV, FOXNC, MSNBC, MUN2, PBS, TV One and UNI