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Fourth Night of 2016 Republican National Convention Draws 32.2 Million Viewers
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Fourth Night of 2016 Republican National Convention Draws 32.2 Million Viewers

An estimated 32.2 million people tuned in to watch the final night of the 2016 Republican National Convention on Thursday, July 21. Day four of the convention was carried live from Cleveland, Ohio, across 10 commercially-supported networks. The night featured Donald Trump formally accepting his nomination as the 2016 Republican Presidential Candidate.

While coverage varied by network, all 10 aired live coverage from approximately 10 p.m. ET to 11:45 p.m. ET.

In terms of the social nature of the convention, 2.0 million Tweets were sent by 470,000 people in the U.S. about the fourth night of the “Republican National Convention,” according to Nielsen Social. Twitter activity spiked at 10:48 p.m. ET, when 16,100 Tweets were sent in one minute during Donald Trump’s acceptance speech.

The chart below highlights the sum of the average audience for these commercially-supported networks during common coverage.

2016 Republican National Convention

Sum of Networks Live + Same Day
  Day 1-July 18, 2016 Day 2-July 19, 2016 Day 3-July 20, 2016 Day 4-July 21, 2016
  Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers
All Households 14.8 17,243,000 12.7 14,841,000 15.0 17,494,000 20.2 23,488,000
Persons 2+ 7.8 23,019,000 6.7 19,754,000 7.9 23,371,000 10.8 32,202,000
Persons 18-34 2.8 1,924,000 2.1 1,460,000 2.5 1,693,000 4.0 2,785,000
Persons 35-54 7.4 5,915,000 5.9 4,731,000 7.1 5,644,000 10.7 8,515,000
Persons 55+ 16.6 14,246,000 14.8 12,676,000 17.5 14,997,000 22.6 19,415,000

2016 Networks Included:

Day 1 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Day 2 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Day 3 – ABC, CBS, NBC, CNN, CNBC, Fox Business Network, FOXNC and MSNBC
Day 4 – ABC, CBS, NBC, UNI, CNN, Fox Business Network, FOXNC, MSNBC, CNBC and NBC Universo

2012 Republican National Convention

Sum of Networks Live + Same Day    
  Day 1-Aug. 27, 2012 Day 2*-Aug. 28, 2012 Day 3-Aug. 29, 2012 Day 4-Aug. 30, 2012
  Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers
Persons 2+

No common coverage due to Hurricane Isaac

7.7 22,301,000 7.7 21,942,000 10.5 30,251,000
*Day 1 events postponed due to Hurricane Isaac.

2012 Networks Included:

Day 2 – ABC, CBS, CNBC, CNN, FOXNC, CRNT, MSNBC, NBC and PBS
Day 3 – ABC, CBS, CNBC, CNN, FOXNC, CRNT, MSNBC, NBC and PBS
Day 4 – ABC, CBS, CNBC, CNN, FOXNC, CRNT, MSNBC, MUN2, NBC, PBS and UNI