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Case Study: The Brains Behind Better Ads – Optimizing the Cute and Cuddly
Case Study

Case Study: The Brains Behind Better Ads – Optimizing the Cute and Cuddly

Find out how Nielsen Consumer Neuroscience helped the Ad Council develop an ad that significantly improved emotional engagement, messaging and branding – and ultimately won a David Ogilvy award for excellence in advertising research.

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Case Study: The Brains Behind Better Ads – Optimizing the Cute and Cuddly

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