Reliable data helps CPG manufacturers understand changes in consumer patterns and make accurate decisions to preserve market share and grow sales.
CPG manufacturers can overcome planning challenges with reliable data and market intelligence.
Reliable data and market intelligence helps CPG manufacturers accurately plan for future demand amidst fast-paced consumer changes.
Reliable data and market intelligence helps CPG manufacturers evolve their supply chain and make accurate decisions during a disruption.
The impact of COVID-19 on the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions. Year-over-year in-store and e-commerce sales up by double-digits, but sales trends have fluctuated following pantry stockpiling in March.
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
What would it take to rebalance topline market performance for alcohol? And how can current behavioral shifts toward take-out restaurant services and “off-premise”* alcohol sales be leveraged to offset the immense “on-premise” losses?
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where novel coronavirus (COVID-19) has spread.