Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space. And amid the juxtaposition of the sober-curious consumers and the premium...
As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise. Understanding the factors that drove shoppers online purchase decisions in 2019 will help online grocers stack success in 2020.
There’s no single definition for what constitutes healthy food today. And, Millennials have certainly indicated that health is not the sole factor driving changes in eating habits. Millennials are most likely to define healthy eating in practical ways, whereas surveyed Boomers, Greatest...
Increasingly for drugstores, the way to consumer wallets is through their diet. However, Nielsen’s 2019 Health Care study showed that only 24% of consumers are satisfied with the health food selection in drugstores. Within the drugstore market, there’s a golden opportunity for growth.
Fresh departments are the perfect place for retailers to differentiate themselves in stores, as more category sales continue to shift online.
Beyond the buzz created around the early release of Starbuck’s Pumpkin Spice Latte, there is something big brewing in the U.S. coffee market. Nielsen data shows that the ready-to-drink coffee category is hot, and a steady stream of innovation is fueling this dollar sales growth.
Today’s shoppers are, in many cases, omnivores, but they’re playing the field when it comes to exploring meat alternatives in their search for dietary protein. In fact, protein-seeking consumers are more likely than ever to consider all the options available to them.
With the rise of higher-end store brand products comes U.S. consumers’ inclination to spend more on store brands.
A new product hits shelves approximately every two minutes, so why are product consumption and unit volume sales in the U.S. at a standstill year-over-year?
The team used Nielsen's Assortment and Space Optimization platform, a category-level analytics tool, to provide a voice to the customer in assortment recommendations and show retail buyers how they can maximize the potential of the category.