During COVID-19 Sports Viewers Are Still a Scoring Opportunity for Brands and Media Owners
The sports blackout at the hands of COVID-19 hasn’t dampened the passion that many fans have in terms of their media behavior, according to a recent Nielsen analysis on sports viewing.
COVID-19: Key questions all marketers should be asking
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
Nielsen Estimates 119.6 Million TV Homes in the U.S. for the 2017-18 TV Season
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
Fourth Night of 2016 Democratic National Convention Draws 30 Million Viewers
An estimated 30 million people tuned in to watch the final night of the 2016 Democratic National Convention on Thursday, July 28.
Third Night of 2016 Democratic National Convention Draws 24.4 Million Viewers
An estimated 24.4 million people tuned in to watch the third night of the 2016 Democratic National Convention on Wednesday, July 27.
Second Night of 2016 Democratic National Convention Draws 24.7 Million Viewers
An estimated 24.7 million people tuned in to watch the second night of the 2016 Democratic National Convention on Tuesday, July 26.
First Night of 2016 Democratic National Convention Draws 26 Million Viewers
An estimated 26 million people tuned in to watch the first night of the 2016 Democratic National Convention on Monday, July 25.
Fourth Night of 2016 Republican National Convention Draws 32.2 Million Viewers
An estimated 32.2 million people tuned in to watch the final night of the 2016 Republican National Convention on Thursday, July 21.
Third Night of 2016 Republican National Convention Draws 23.4 Million Viewers
An estimated 23.4 million people tuned in to watch the third night of the 2016 Republican National Convention on Wednesday, July 20.
Second Night of 2016 Republican National Convention Draws 19.8 Million Viewers
An estimated 19.8 million people tuned in to watch the second night of the 2016 Republican National Convention on Tuesday, July 19.