Nielsen Estimates 121 Million TV Homes in the U.S. for the 2020-2021 TV Season
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million TV homes, up from 2019.
Total Audience Report Series
Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.
Balancing Act: With More Time at Home, Work Days and Media Habits Merge
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only adapted, but quickly became comfortable with this new reality. Some are even thriving.
During COVID-19 Sports Viewers Are Still a Scoring Opportunity for Brands and Media Owners
The sports blackout at the hands of COVID-19 hasn’t dampened the passion that many fans have in terms of their media behavior, according to a recent Nielsen analysis on sports viewing.
COVID-19: Key questions all marketers should be asking
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
Nielsen Estimates 119.6 Million TV Homes in the U.S. for the 2017-18 TV Season
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
Fourth Night of 2016 Democratic National Convention Draws 30 Million Viewers
An estimated 30 million people tuned in to watch the final night of the 2016 Democratic National Convention on Thursday, July 28.
Third Night of 2016 Democratic National Convention Draws 24.4 Million Viewers
An estimated 24.4 million people tuned in to watch the third night of the 2016 Democratic National Convention on Wednesday, July 27.
Second Night of 2016 Democratic National Convention Draws 24.7 Million Viewers
An estimated 24.7 million people tuned in to watch the second night of the 2016 Democratic National Convention on Tuesday, July 26.
First Night of 2016 Democratic National Convention Draws 26 Million Viewers
An estimated 26 million people tuned in to watch the first night of the 2016 Democratic National Convention on Monday, July 25.