Featured Insights
From Great Panels Come Great Insights
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Audio Today 2019
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
Assessing Retail Store Size and the Impact of E-Commerce
In looking at store count trends over the past 10 years, we’re able to forecast which categories are most vulnerable to future e-commerce growth. That’s because store count changes across the U.S. have moved in sync with the adoption of e-commerce across categories.
Nielsen Estimates 119.6 Million TV Homes in the U.S. for the 2017-18 TV Season
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.
Fourth Night of 2016 Democratic National Convention Draws 30 Million Viewers
An estimated 30 million people tuned in to watch the final night of the 2016 Democratic National Convention on Thursday, July 28.
Third Night of 2016 Democratic National Convention Draws 24.4 Million Viewers
An estimated 24.4 million people tuned in to watch the third night of the 2016 Democratic National Convention on Wednesday, July 27.
Second Night of 2016 Democratic National Convention Draws 24.7 Million Viewers
An estimated 24.7 million people tuned in to watch the second night of the 2016 Democratic National Convention on Tuesday, July 26.
First Night of 2016 Democratic National Convention Draws 26 Million Viewers
An estimated 26 million people tuned in to watch the first night of the 2016 Democratic National Convention on Monday, July 25.
Fourth Night of 2016 Republican National Convention Draws 32.2 Million Viewers
An estimated 32.2 million people tuned in to watch the final night of the 2016 Republican National Convention on Thursday, July 21.
Third Night of 2016 Republican National Convention Draws 23.4 Million Viewers
An estimated 23.4 million people tuned in to watch the third night of the 2016 Republican National Convention on Wednesday, July 20.
Second Night of 2016 Republican National Convention Draws 19.8 Million Viewers
An estimated 19.8 million people tuned in to watch the second night of the 2016 Republican National Convention on Tuesday, July 19.
First Night of 2016 Republican National Convention Draws 23 Million Viewers
An estimated 23.4 million people tuned in to watch the opening night of the 2016 Republican National Convention on Monday, July 18.
Uncommon Sense: Are Media Companies Charging Streaming Services Enough?
Wall Street is concerned that increasing numbers of cable subscribers are cord-cutting and investors are worried that media companies aren’t earning enough from SVOD platforms to compensate. So do the worries have merit?