Insights

The Power of the Black Community: From Moment to Movement
Report

The Power of the Black Community: From Moment to Movement

2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice created moments that have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.

Indeed, the Black Lives Matter movement is one that’s affected every facet of American life. The power of the Black community has never been more evident to the wider American population. The New Black Renaissance shows us how Black creativity through content innovation across digital platforms has uplifted the community.

In our 10th year exploration of Black consumers, Nielsen pays tribute to the moments that make the movement. For big and small brands alike, we assume a great responsibility to help our clients respect Black audiences by making informed decisions that not only present a full mosaic of the community, but also reach beyond the surface to create opportunities for authentic connections.