Much has happened in music over the last year. New streaming services debuted, record-breaking albums came out, album launch strategies changed and music sponsorship hit an all-time high. Fans are interacting with music differently, but their passion for music remains strong. For rights owners, media companies and brands, harnessing that passion to grow their businesses starts with understanding music fans.
Music listening is as popular as it’s ever been, but the way in which listeners consume music is continuing to evolve.