Well-known subscription video on demand (SVOD) services have a large footprint in the video streaming space and historically have been the ones in the spotlight. But an array of new platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way. Combined, the prowess of existing SVOD offerings and new options have made streaming one of the bigger media consumption stories of 2020, fueled by record engagement during the shelter-in-place period earlier this year.

To learn more about the evolving space, we spoke with Brian Fuhrer, SVP, Product Strategy, Nielsen, who provides additional insight into the growing realm of ad-supported video on demand, which he views as a big part of the future of television. 

For additional insights, watch our on-demand webinar, Beyond SVOD: Capitalizing on the Growth of Ad-Supported Streaming. Learn more about our SVOD Content Ratings.