At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
In looking at store count trends over the past 10 years, we’re able to forecast which categories are most vulnerable to future e-commerce growth. That’s because store count changes across the U.S. have moved in sync with the adoption of e-commerce across categories.
Watch our webinar to learn how one mid-sized CPG manufacturer was able to unlock growth on the shelf by learning to speak the language of retailers and how you can too.
In this webinar, Nielsen experts provide context for today's e-commerce landscape and share where to look for growth tomorrow.
If you had $1 left in your trade promotion budget, what would you do with it? The answer could be the difference between achieving a planned growth goal and missing a crucial financial target.
Dive into how sustainability in the consumer packaged goods (CPG) landscape is evolving. Consumers aren’t just demanding that companies make changes to better the world. They’re also making a few adjustments themselves.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
AI capabilities are no longer a nice to have, rather a requirement for advertisers and media owners seeking to provide consistently relevant, personalized advertising and content experiences across channels. But not all AI can transform marketing the way we want it to.
With a large and engaged user base, Snap is an attractive platform for advertisers to connect with their customers. Marketers managing multi-channel campaigns need guidance to measure the impact of these activities accurately.
With so many local broadcast media channels available today, getting the right message to the right consumer at the right time may seem like an impossible task. Watch this webinar to learn how to optimize your local media plans to connect with key local consumers.
Nielsen has been supporting the UN’s special task team on scanner data, which is working to identify new trusted data and develop methods so that national statistics offices (NSOs) around the world can improve calculation of consumer price indices, an important economic measure.
The Nielsen Auto Marketing Report 2018 sheds new light on the automotive path to purchase so you can develop more informed marketing strategies that increase purchase consideration and—most importantly—new car sales.