Insights

Webinar: Global Sustainable Shoppers

Dive into how sustainability in the consumer packaged goods (CPG) landscape is evolving. Consumers aren’t just demanding that companies make changes to better the world. They’re also making a few adjustments themselves.

Webinar: Changing Consumer Prosperity

In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.

Webinar: AI & The Automated Marketer

AI capabilities are no longer a nice to have, rather a requirement for advertisers and media owners seeking to provide consistently relevant, personalized advertising and content experiences across channels. But not all AI can transform marketing the way we want it to.

Webinar: Quantifying the Value of Snap Advertising

With a large and engaged user base, Snap is an attractive platform for advertisers to connect with their customers. Marketers managing multi-channel campaigns need guidance to measure the impact of these activities accurately.

Webinar: Optimize Your Local TV and Radio Mix

With so many local broadcast media channels available today, getting the right message to the right consumer at the right time may seem like an impossible task. Watch this webinar to learn how to optimize your local media plans to connect with key local consumers.

Webinar: Nielsen and the UN’s Global Big Data Platform

Nielsen has been supporting the UN’s special task team on scanner data, which is working to identify new trusted data and develop methods so that national statistics offices (NSOs) around the world can improve calculation of consumer price indices, an important economic measure.