As people adapt to a new way of living during COVID-19, companies are tasked with reevaluating how to reach them with the right message at the right time across platforms. As an advertiser, agency or publisher, how can you adapt your strategy to enable short-term and long-term success for your...
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.
There’s a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. Do you know what motivates your online holiday shopper?
The team used Nielsen's Assortment and Space Optimization platform, a category-level analytics tool, to provide a voice to the customer in assortment recommendations and show retail buyers how they can maximize the potential of the category.
Watch our webinar to learn how one mid-sized CPG manufacturer was able to unlock growth on the shelf by learning to speak the language of retailers and how you can too.
In this webinar, Nielsen experts provide context for today's e-commerce landscape and share where to look for growth tomorrow.
If you had $1 left in your trade promotion budget, what would you do with it? The answer could be the difference between achieving a planned growth goal and missing a crucial financial target.
Dive into how sustainability in the consumer packaged goods (CPG) landscape is evolving. Consumers aren’t just demanding that companies make changes to better the world. They’re also making a few adjustments themselves.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
AI capabilities are no longer a nice to have, rather a requirement for advertisers and media owners seeking to provide consistently relevant, personalized advertising and content experiences across channels. But not all AI can transform marketing the way we want it to.