Webinar: Hit the Right Notes for Your Customers
The power of “Wow!” moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
Adapting Advertising to a New Normal: Insights, Trends and the Path Forward During COVID-19
As people adapt to a new way of living during COVID-19, companies are tasked with reevaluating how to reach them with the right message at the right time across platforms. As an advertiser, agency or publisher, how can you adapt your strategy to enable short-term and long-term success for your...
LEAD Network Webinar: Wising up to Women
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.
Webinar: Growing Your Online Sales Starts With the Upcoming Holiday Season
There’s a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. Do you know what motivates your online holiday shopper?
Webinar: How Ferrero Became a Category Growth Leader
The team used Nielsen's Assortment and Space Optimization platform, a category-level analytics tool, to provide a voice to the customer in assortment recommendations and show retail buyers how they can maximize the potential of the category.
Webinar: How One Mid-Sized CPG Manufacturer Grew with Retailers
Watch our webinar to learn how one mid-sized CPG manufacturer was able to unlock growth on the shelf by learning to speak the language of retailers and how you can too.
Webinar: The Shifting Paradigm of CPG E-Commerce
In this webinar, Nielsen experts provide context for today's e-commerce landscape and share where to look for growth tomorrow.
How Reckitt Benckiser Made Every Trade Dollar Work for Its Bottom Line
If you had $1 left in your trade promotion budget, what would you do with it? The answer could be the difference between achieving a planned growth goal and missing a crucial financial target.
Webinar: Global Sustainable Shoppers
Dive into how sustainability in the consumer packaged goods (CPG) landscape is evolving. Consumers aren’t just demanding that companies make changes to better the world. They’re also making a few adjustments themselves.
Webinar: Changing Consumer Prosperity
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.