Webinar: The American Media Mom: Always-On, In Control, and Changing the Rules for Marketers
Motherhood significantly impacts how women use media, and contributes to over $2 trillion in spending power. Moms are using the latest digital devices to help her master the changing media landscape. She has taken on the new role of Family Media Manager. Compared with the general population, moms over-index on ownership and usage of EVERY digital device, including laptops, digital cameras, DVRs, and gaming consoles.
Before engaging Mom, marketers need to be aware of the changing dynamics affecting her media choices, and plan accordingly. In this webinar, Nielsen and BabyCenter subject matter experts share findings about Mom’s including: Media shifting behavior, device adoption, time spent across various media platforms, social media and mobile usage and growth trends.
- Inna Kern, VP, Global Sales Marketing, BabyCenter
- Jenna Berger, Research Manager, Media and Advertising Analytics, Nielsen
- Michal Clements, Principal, The Cambridge Group