It’s simple. Consumer brands that demonstrate a commitment to sustainability outperform those that don’t.
Consumers are trying to be responsible citizens of the world, and they expect the same from corporations. So when it comes to purchasing, they are doing their homework. Checking labels before buying. Looking at web sites for information on business and manufacturing practices. Paying attention to public opinion on specific brands in the news or on social media.
This session reviews opportunities and tactics brands can use to develop or enhance their sustainable strategies.
- Grace Farraj, Senior Vice President, Public Development and Sustainability, Nielsen
- Carol Gstalder, Senior Vice President, Reputation and Public Relations Solutions, Nielsen
The Public Development and Sustainability organization at Nielsen is focused on helping companies and organizations improve their social impact, investments and solutions using Nielsen’s breadth and depth of insights and measurement solutions.