Millennials' significant influence over the viewing, retail, dining and even housing landscape is undeniable. And they are only starting to flex their spending power. Tap into the Millennial mindset and unlock the power of 1.7 billion people.
This session spans research from over a dozen Nielsen Global Surveys, and compares Millennials and Baby Boomers across a broad spectrum of behaviors and characteristics. We'll identify the key characteristics and values that define this generation and drives their behavior.