Network Radio Reaches Nearly 180 Million Persons Ages 12+ On a Weekly Basis
New York – Dec. 9, 2013 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today reported in its December 2013 RADAR® (Radio’s All Dimension Audience Research) Radio Network Ratings that more than 178 million persons 12 and older, or approximately 68 percent of this demographic, heard one or more network radio commercials in an average week of the survey period.
RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming.
Selected Audience Results from RADAR December 2013
The RADAR December 2013 survey period demonstrates network radio’s power in reaching a mass audience in all demographics. Commercials aired on the 46 radio networks measured reached:
- 67.7 percent of persons aged 12+ (178,423,000 persons)
- 70.6 percent of persons aged 18-49 (94,683,000 persons)
- 71.3 percent of persons aged 25-54 (89,193,000 persons)
The RADAR December 2013 survey period also demonstrates network radio’s extensive reach in the Top 25 DMAs® – Designated Market Areas:
- 70.5 percent of persons aged 12+ (92,593,000 persons)
- 73.7 percent of persons aged 18-49 (50,599,000 persons)
- 74.5 percent of persons aged 25-54 (48,331,000 persons)
Editor’s Note: The number of networks and their affiliates vary over time as the networks adjust to meet marketplace needs. These fluctuations affect the audience estimates for a particular RADAR report but are not indicative of a change in network radio as a whole because not all network radio is reported in RADAR.
About RADAR December 2013
Nielsen RADAR (Radio’s All Dimension Audience Research) December 2013 is the standard currency for national network radio ratings and measures 46 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Premiere Radio Networks, United Stations Radio Networks and WestwoodOne.
The sample size for the RADAR December 2013 is 396,013 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs®.
The RADAR December 2013 Report includes data from all 48 Nielsen PPM® markets. The survey period for RADAR 119 covers Sept. 13, 2012, to Sept. 11, 2013.
The Company has developed the Portable People Meter™ (PPM®) and the PPM 360™, new technologies for media and marketing research.
Portable People Meter™, PPM®, and PPM 360™ are marks of Arbitron Inc.
RADAR® is a registered trademark of Arbitron Inc. DMA® is a registered trademark of The Nielsen Co. (US) LLC.
PPM ratings are based on audience estimates and are the opinion of Nielsen and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
Kevin Lee, firstname.lastname@example.org, 410-312-8376