Radio’s RADAR Networks Reach More Than 177 Million Diverse Listeners Each Week
New York – Dec. 9, 2014 – Nielsen, a leading global provider of information and insights into what consumers watch, listen to and buy, today reported in its December 2014 RADAR® Radio Network Ratings that more than 177 million Americans age 12 or older listened to a network radio commercial during an average week. The 46 networks measured by Nielsen RADAR reach 66.6% of the U.S. population each week.
Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming.
SELECTED AUDIENCE RESULTS FROM THE nielsen RADAR December 2014 REPORT
The RADAR December 2014 report demonstrates network radio’s appeal across a wide range of ages and markets. Commercials aired on the 46 measured radio networks reached:
- 66.6% of persons aged 12+ (177.5 million listeners)
- 69.5% of persons aged 18-49 (93.6 million listeners)
- 70.3% of persons aged 25-54 (88.1 million listeners)
- 61.5% of Hispanics aged 12+ (26.3 million listeners)
- 73.8% of African-Americans aged 12+ (25.1 million listeners)
The RADAR December 2014 report also demonstrates network radio’s extensive reach in the Top 25 DMAs® (designated market areas):
- 68.8% of persons aged 12+ (92.6 million listeners)
- 72.4% of persons aged 18-49 (50.0 million listeners)
- 73.1% of persons aged 25-54 (47.7 million listeners)
- 65.4% of Hispanics aged 12+ (17.7 million listeners)
- 74.5% of African-Americans aged 12+ (13.6 million listeners)
Editor’s Note: The number of networks and their affiliates vary over time as the networks adjust to meet marketplace needs. These fluctuations affect the audience estimates for a particular RADAR report but are not indicative of a change in network radio as a whole because not all network radio is reported in RADAR.
ABOUT THE RADAR December 2014 REPORT
Nielsen’s RADAR (Radio’s All Dimension Audience Research) December 2014 Report is the standard currency for national network radio ratings and measures 46 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Premiere Networks, United Stations Radio Networks and Westwood One.
The sample size for the RADAR December 2014 Report is 395,978 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs.
The RADAR December 2014 Report includes data from the total US, including all 48 Nielsen PPM® markets, and 219 Nielsen diary metros. Nielsen surveys both English and Spanish-speaking Hispanics in these markets. The survey period for RADAR 123 covers Sept. 12, 2013, to Sept. 10, 2014.
The company has developed the Portable People Meter™ (PPM) and the PPM 360™, new technologies for media and marketing research.
Portable People Meter, PPM, and PPM 360 are marks of Nielsen Audio Inc.
RADAR is a registered trademark of Nielsen Audio Inc. DMA is a registered trademark of The Nielsen Co. (US) LLC.
PPM ratings are based on audience estimates and are the opinion of Nielsen and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.
Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.