Radio’s RADAR Networks Reach More Than 181 Million Listeners Each Week
New York – March 17, 2014 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today reported in its March 2014 RADAR® Radio Network Ratings that more than 181 million Americans age 12 or older, or approximately 68 percent of the national population, heard a network radio commercial during an average week.
Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming.
SELECTED AUDIENCE RESULTS FROM nielsen RADAR MARCH 2014
The RADAR March 2014 survey period demonstrates network radio’s power in reaching a mass audience across all ages. Commercials aired on the 46 measured radio networks reached:
- 68.2 percent of persons aged 12+ (181.7 million listeners)
- 71.2 percent of persons aged 18-49 (95.8 million listeners)
- 71.9 percent of persons aged 25-54 (90.0 million listeners)
The RADAR March 2014 survey period also demonstrates network radio’s extensive reach in the Top 25 DMAs® – Designated Market Areas:
- 70.7 percent of persons aged 12+ (95.1 million listeners)
- 74.0 percent of persons aged 18-49 (51.1 million listeners)
- 74.6 percent of persons aged 25-54 (48.6 million listeners)
Note: The number of networks and their affiliates vary over time as the networks adjust to meet marketplace needs. These fluctuations affect the audience estimates for a particular RADAR report but are not indicative of a change in network radio as a whole because not all network radio is reported in RADAR.
ABOUT THE RADAR MARCH 2014 REPORT
Nielsen’s RADAR (Radio’s All Dimension Audience Research) March 2014 Report is the standard currency for national network radio ratings and measures 46 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Premiere Networks, United Stations Radio Networks and WestwoodOne.
The sample size for the RADAR March 2014 Report is 396,031 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs®.
The RADAR March 2014 Report includes data from all 48 Nielsen PPM® markets. The survey period for RADAR 120 covers Jan. 3, 2013 to Dec. 4, 2013.
The Company has developed the Portable People Meter™ (PPM) and the PPM 360™, new technologies for media and marketing research.
Portable People Meter, PPM, and PPM 360 are marks of Arbitron Inc.
RADAR is a registered trademark of Arbitron Inc. DMA is a registered trademark of The Nielsen Co. (US) LLC.
PPM ratings are based on audience estimates and are the opinion of Nielsen and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
Jon Miller, [email protected], 410-794-2665