New York, NY—April 27, 2020—Nielsen (NYSE: NLSN) today announced that PodcastOne is now a subscriber to Nielsen’s Podcast Listener Buying Power service. PodcastOne will have access to podcast insights spanning 18 genres and numerous listening preferences that can be cross-referenced among a variety of consumer purchase behavior patterns and services usage. PodcastOne is a leading advertiser supported, on-demand digital audio network, which includes content creation, brand integration and distribution.
Nielsen’s Podcast Listener Buying Power Service, which launched in August 2019, allows clients to see the qualitative profile of their shows using program titles collected from subscribers in order to connect specific types of listeners with advertisers and key brand categories. These connections are a great tool for both ad buyer and seller.
“Nielsen represents the addition of another powerful tool to our arsenal of research resources,” said Sue McNamara, Executive Vice President of PodcastOne Sales. “With these insights, we’ll be able to use podcast listener analytics to provide ourselves and our clients with information that will accelerate monetization opportunities. With programming in virtually every content category, this information will provide us invaluable research to communicate our importance to podcast advertisers, as well as our partners.”
“As listeners continue their quest to find the most interesting and informative podcasts, PodcastOne is at the forefront of the industry and we are delighted to welcome them to Nielsen’s Podcast Listener Buying Power Service,” said Bruce Supovitz, SVP/National Audio Services, Nielsen Audio. “We look forward to empowering PodcastOne with the insights necessary to advance their ensuing growth.”
Only Nielsen, with its extensive Scarborough category database, has this type of advertiser connection with podcasting. Nielsen Podcast Listener Buying Power service has the ability to capture results for specific programs and tie them back with over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick-service restaurants, home improvement retailers and more. These easy-to-use reports are generated from web-based software and have a two time per year data release.