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Super Bowl LIV Draws Nearly 100 Million TV Viewers, 44 Million Social Media Interactions

According to preliminary results from Nielsen, the telecast of Super Bowl LIV on FOX, which ran from 6:41 p.m. ET to 10:11 p.m. ET, drew an average TV audience of about 99.9 million viewers who tuned in to watch the San Francisco 49ers take on the Kansas City Chiefs.

The game had a preliminary 41.6 U.S. household rating and was viewed in an average of 50.2 million homes, as Patrick Mahomes and the Chiefs staged a fourth-quarter comeback to defeat Jimmy Garoppolo and the 49ers. Preliminary estimates also found that 69% of U.S. homes with televisions in use were tuned into the Super Bowl LIV telecast.

According to preliminary estimates for Super Bowl LIV on FOX Deportes, an average of 757,000 (P2+) tuned in.

When it comes to the social nature of the game, there were 43.9 million total interactions across Facebook, Instagram and Twitter regarding Super Bowl LIV. The game was the most social TV program on Feb. 2, as well as the most social TV telecast over the past year. Activity for the program peaked at 8:26 p.m. ET with 144,000 Twitter interactions immediately following the halftime show as fans reacted to the performance by Jennifer Lopez and Shakira.

Jennifer Lopez was the top social talent account of the game with 2.2 million engagements. Kansas City Chiefs’ quarterback Patrick Mahomes was the most socially engaging athlete account associated with the Super Bowl, with over 514,000 engagements.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Contact

Nielsen

Sal Tuzzeo

sal.tuzzeo@nielsen.com

Nielsen

Michael Receno

michael.receno@nielsen.com