Solutions

AD INTEL

magnifying ad intelligence

Consumers today have access to more media content across more platforms than ever before. How can you monitor ad activity and differentiate your brand from competitors?

More than anything, you need quality competitive intelligence both to differentiate yourself from the competition and to carve out the best path forward for your brand or media property.

Nielsen Ad Intel captures, organizes and analyzes advertising spend and creatives around the world, offering the most complete source of cross-platform advertising intelligence available today. Get the visibility and insights you need to lead for tomorrow.

advertising models are changing

LET AD INTEL HELP YOU DETERMINE…

How much each advertiser is spending by media
Advertising
When, where and how many ads are placed by media
Influencer
Which creatives are being used and on what platforms

How well a media campaign fared in comparison to the competition

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data intelligence leading to smarter strategies

Ad Intel is Nielsen’s advertising monitoring service for tracking detailed ad spend in markets and media outlets including TV, print, digital, out-of-home and cinema.

Ad Intel’s competitive advertising information and creative monitoring services provide clients with valuable alerts and insights into new sales opportunities, both locally and internationally.

FEATURES AND BENEFITS

ACTIONABLE COMPETITIVE INTELLIGENCE

Ad Intel helps you navigate the complicated marketplace and provides actionable competitive intelligence to identify prospects, analyze brand strategies and learn from your past campaigns to plan for your next.

COMPLETE VIEW TO ADVERTISING

Ad Intel delivers high-quality advertising expenditure measurement across all industries, on both traditional and new media, for a truly comprehensive picture of the competitive ad landscape. The data is compiled and delivered into an intuitive classification system across advertiser, brand and product categories.

CREATIVE ALERTS

Easy to set up and customizable creative alerts are sent to you at your chosen frequency, so you can stay informed of any new campaign breaking in the marketplace or specific to your competitive arena.

reporting TAILORED TO YOU

Ad Intel’s user interface gives you freedom to create reports using predefined templates, or build your own detailed and customized analysis.

Clients can access data for multiple markets via one user interface.

GLOBAL OUTLOOK WITH LOCAL EXPERTISE

Ad Intel provides you with the international outlook that your company is looking for, with the benefit of the local market knowledge our on-site teams bring to the picture. With a direct presence in more than 30 markets and cooperation with a strong network of local partner suppliers, Nielsen Ad Intel brings you a truly global view covering more than 80 markets worldwide. Never miss a new trend, wherever it starts.

ad intel data fuels the entire data ecosystem

Ad Intel is a standalone service and can be used in concert with additional Nielsen solutions to help with planning, analytics and modeling to bring your media strategy and performance full circle.

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