UNCOVERING THE FLOW OF AD DOLLARS
The advertising environment is like an ocean—vast and deep. Fishing for audiences is growing increasingly complex, and new ad platforms are still in uncharted waters. So in today’s landscape, casting your net is both an art and a science.
You also need answers to what seems like an ever-expanding sea of questions:
- How do you identify prospects or understand brand media strategies?
- Are you missing key opportunities to serve target brands?
- Are competitors giving or getting better media rates than you?
More than anything, you need quality intelligence—both to differentiate yourself from the competition and to carve out the best path forward for your brand or media property.
Ad Intel is an ad spend monitoring service that tracks competitive ad activity across the evolving media landscape to bring you actionable, accurate cross-platform audience spend and impression data.
INTERESTED IN LEARNING MORE?
LET AD INTEL HELP YOU DETERMINE…
How much each advertiser is spending by media
When, where and how many ads are placed by media
Which creatives are being used and on what platforms
How well a media campaign fared in comparison to the competition
OUR PATH TO BETTER DIGITAL DATA
Providing you with more complete and compelling digital insights than ever before, Ad Intel offers newly enhanced digital data across more sites, platforms and creative types, fueled by Pathmatics and Nielsen, that captures ad delivery data to help you stay ahead of what’s happening in digital advertising. This solution allows for highest-quality measurement across platforms with insights on impressions, estimated spend and ad delivery path, connecting the where, when and how of digital brand messaging.
KEY BENEFITS OF AD INTEL
DISCOVER AD SPEND
Dig into advertising spend by company, category, brand and platform across 22 online and offline media
Be alerted when new advertisers, new brands, new creative enter the marketplace
See when and where ads run, how much they cost, how long they run, how the creative is executed, and for TV spots, which programs they air on, and the ratings for those programs
Discover and track trends on where, when and how competitors are targeting their ad dollars
Spot opportunities to differentiate yourself from your competitors
Identify gaps in campaigns so you can better optimize future efforts