digital ad ratings
Improve advertising reach with the industry standard for digital ad measurement.
Nearly half of digital ad spend is wasted on the wrong audiences.* You need to know if media investments are reaching the right people across different platforms, publishers and devices. With deduplicated reach and frequency metrics for advertising campaigns, Digital Ad Ratings delivers transparent and actionable audience measurement to minimize ad waste and grow revenue.
*Source: Digital Ad Ratings – U.S. Benchmarks Report – Q2 2019-Q1 2020
ADVERTISERS AND AGENCIES
Validate that your messages are reaching the right audiences, and make adjustments in-flight to maximize your media investment and minimize ad waste.
PUBLISHERS AND PLATFORMS
Prove the value of your platform and media properties using advertiser-accepted audience measurement data to differentiate your ad inventory and grow ad revenue.
THE MOST TRUSTED TOOL FOR CAMPAIGN MEASUREMENT
Digital Ad Ratings is powered by census-based data, Nielsen panel assets, advanced machine learning methodologies and strategic third-party datasets.
Guarantee reach with cross-platform performance metrics that provide comparability across computer, mobile and connected TV for best-in-class audience measurement.
Optimize your cross-media strategy with the first digital advertising solution that provides audience measurement across computers, smartphones, tablets and connected devices.
Prove ad performance with data that is trusted by 21 out of the top 25 global advertisers, with over one trillion digital impressions measured in 2020.
UNBIASED TRUTH SET
Reach unique audiences with unbiased, representative ad measurement calibrated by Nielsen’s high-quality, people-based panels to ensure accuracy and representativeness.
moving measurement into the future
As media continues to evolve, Nielsen has transformed its measurement solutions to continue providing you comprehensive, reliable, resilient audience measurement into the future. Nielsen’s digital transformation, new ID resolution system, addressable measurement and expanding connected TV coverage are the first steps toward transforming audience measurement to create a single, cross-media currency called Nielsen ONE.
With Nielsen ONE’s comparable, deduplicated measurement of content and ads across all devices, ad models and delivery platforms, you’ll transact on media investments using a single metric that is trusted, independent and standardized across the industry.