Solutions

Are you a media advertiser?

Maximize your ROI using analytics-based tools.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

— John Wanamaker

At Nielsen, we believe that brand advertisers can do better. With a comprehensive suite of tools to find your target audience, create a cross-channel media plan, activate that plan digitally and measure audiences with data that can be used to validate delivery, we can help you get the most of your media investment.  

PLAN

Advertising Intelligence

Access competitive intelligence for cross-media advertising.

Cross-Media Insights and Planning

Find your target audiences and create optimized cross-media plans to reach them.

Activate

Access high-quality digital audience segments for targeting, or use your own first-party data to create segments and activate them in the digital ecosystem.

 Part of the Nielsen Marketing Cloud

Manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution.

 Part of the Nielsen Marketing Cloud

 

Measure

Understand who your ad campaigns are reaching across platforms with a single unduplicated view of your audience.

Get a read on how well your ads resonate with your audiences.

Measure the impact of your marketing dollars on outcomes.

Interested in learning more?