Nielsen Sensorial Workshop

Learn about global sensorial best-practices through this workshop, comprehend how they can shape consumers’ perceptions of your innovation, and link them back to successful outcomes for your organization. You will gain unique experiences through discussion of case studies/exercises.

HOW TO START: Immerse yourself in the world of sensorial experiences through a series of insights & exercises.  Rapidly, you understand the importance of sensory research in the product development process  and how the sensory attractiveness of the product can affect consumer habits and behaviours.  With this foundation in place, you are equipped to better recognize the most important factors in driving superior sensorial experiences for consumers. 

HOW TO MAKE IT MATTER:  Great product performance out of context is not a guarantee for in-market success.  Thus, the workshop will explore the role of product performance in driving holistic commercial success and the relative importance of consumer’s expectations across food categories in Asia Pacific. You can articulate the relative importance of initiative elements and recognize the unique contributions of R&D, marketing, and sales teams to success. 

HOW TO MAKE IT HAPPEN: You experience a number of case studies & best practices for establishing the test protocol & understanding of goals and methods within your organization.

HOW TO OPERATIONALIZE IT: To achieve sustainable success post launch, the integration of quality controls and sensorial testing in a production environment is of critical importance.  You ensure that consumers experience the product with the intended flavours and sensorial profiles.