Practical Category Management Workshop

GET EQUIPPED TO EMBARK ON CATEGORY MANAGEMENT PROJECTS WITH YOUR INDUSTRY PARTNERS

As shopper satisfaction and cooperation with Modern Trade retailers gets increasingly important, allow your colleagues to benefit from the same workshop you enjoyed in the past by joining our usual trainer Christoph to the upcoming Practical Category Management training in HCMC

Benefits of attending this workshop

• Develop stronger retailer/supplier partnerships
• Follow a joint process that can be adapted across all retail chains
• Leverage all available data to identify category growth opportunities
• Develop tactics to win the battle for shoppers
• Achieve immediate positive impact

• Retailers: Category Managers, Buyers, Merchandising heads, Space and Range planners & their team 
• Manufacturers/Suppliers/Distributors: Customer/Trade Marketing Managers, Key Accounts Managers, Category Managers & their team
• Level: Beginner to Intermediate 

Speaker's Credentials

Based in Vietnam since 2005, Christoph’s background is ten years of Category Management and Sales Development at Diageo (Johnnie Walker, Baileys, etc.), with numerous projects in Europe, Africa and Asia with key local & international retailers. Passionate about translating shopper knowledge into actions at the point of purchase, he has been developing Nielsen’s Category Management capabilities across Middle-East and Asia, delivering Category Management workshops to more than 2,000 associates of leading local and international manufacturers & retailers (Wal-Mart, Carrefour, Metro Cash & Carry, Coca-Cola, Pepsico, Nestle, Mars, Unilever, P&G, BAT, Philip Morris, Kimberly Clark, Colgate Palmolive, GSK, Johnson & Johnson, Nokia, etc.) over the past 4 years

Quotes and Facts from past Participants:

• “Very useful and applicable”
• “It’s fantastic as it gave me a lot of insights about Category Management to work with”
• “Very good because practical, not just theory”

Registration: please contact Nguyen Son Tung via email: Tung.Nguyen@nielsen.com or telephone (08) 3997 8088 ext. 8169.