Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, Nike, Mattel, and Disney
NEW YORK – September 30, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that Sacha Weinberg has joined the company as SVP, Brand Marketing and Strategy.
In this role, Sacha will lead Nielsen’s global brand marketing strategy, working closely with leaders across the organization to steward Nielsen’s brand identity and drive growth through creative product rollouts, utilizing Nielsen’s best-in-class data to drive a cohesive content strategy. Sacha will oversee Nielsen’s content, social and web, brand design and events teams. She will report to Carole Robinson, Nielsen’s Chief Communications and Brand Marketing Officer.
“Nielsen works tirelessly to deliver the best data, so that our clients can tell their story. We’re thrilled to have Sacha help us tell our own story. It’s one built on innovation, technology and an enduring love for TV, movies, sports and audio,” said Carole Robinson, Nielsen’s Chief Communications and Brand Marketing Officer. “Sacha has a proven track record of forging successful brand strategies for the most respected companies in the world. She’s joining us at the perfect time, as we’ve built momentum around our next generation of products for TV, sports and live streaming.”
Sacha brings a wealth of experience leading brand strategy for major global brands in the technology, entertainment, and retail industries. She most recently drove global brand marketing and creative strategy for Prime Video’s business, where she played a key role in accelerating increased customer acquisition, retention and loyalty. She drove innovation across TV, movies, and live sports. Prior to Amazon, Sacha led Marketing, Strategy, and Product Innovation for both Starbucks’ digital app and their retail & beverage strategy. She has also held senior brand marketing roles at Nike, Mattel, and Walt Disney Home Entertainment.
“Nielsen’s legacy in audience measurement is unparalleled, and this is an exciting moment to tell its story in fresh, meaningful ways. I deeply admire Nielsen’s commitment to pushing the boundaries of innovation – from advancing streaming and cross-platform measurement to unlocking powerful outcome insights for its clients. I’m eager to partner with this talented team to create dynamic, future-focused strategies that reflect the power of Nielsen’s data and the impact it has on the media industry every day,” said Sacha Weinberg, SVP, Brand Marketing and Strategy at Nielsen.
Nielsen continues to lead the industry in audience measurement, delivering over 100 terabytes of data to clients every day. This announcement comes on the heels of a number of innovations this year. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its November 2024 accreditation for first-party live streaming. In February, Nielsen announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population. Big Data + Panel is being used as currency for Upfront transactions for the first time this year.
And Nielsen continues to be the premier source of streaming TV measurement, releasing The Gauge, the Media Distributor Gauge, and the Nielsen Streaming Top 10. In a typical month, Nielsen measures more than 1 trillion minutes of viewing across all streaming apps.
About Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Media Contact:
Sarah Muratore, sarah.muratore@nielsen.com
